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Country Report

Cafés/Bars in

Cafés/Bars in Norway

18 pages, Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthier habits drive growth

Health and wellness remained a strong trend in Norway in 2018, with operators and consumers prioritising local produce and less meat consumption in order to reduce carbon emissions. Juice/smoothie bars are particularly benefiting from this, although their use of exotic fruits could cast a shadow over their otherwise spotless image.

Specialist coffee and tea shops better able to withstand the decline in retail footfall

The rise of internet retailing is having an adverse impact on both shopping malls and the foodservice outlets within them. However, specialist coffee and tea shops are taking share from self-service cafeterias and limited-service restaurants in such locations.

Juice/smoothie bars could lose their edge due to competitor innovation

The small size of the juice/smoothie bars category in Norway could prove problematic over the forecast period. The absence of independent or new chained entrants over the review period may be seen as slightly worrying.

COMPETITIVE LANDSCAPE

Espresso House overtakes Kaffebrenneriet to assume category leadership

After overtaking the Norwegian brand Kaffebrenneriet in terms of outlet numbers in 2017, the Swedish brand Espresso House then also took the lead in terms of value sales in 2018. While Kaffebrenneriet is focusing mainly on strengthening its position around the Oslo area, Trondheim and Fredrikstad, Espresso House is continuing to expand across the country, including in smaller cities.

Joe & The Juice still in troubled waters

Joe & The Juice continued to record double-digit value sales growth in 2018 but is still to post positive results in Norway, with there being ongoing concerns about the chain’s long-term sustainability. Furthermore, the core concept of Joe & The Juice – a limited product range, young waiters and hip music in a trendy environment - could prove too narrow.

Fragmentation set to continue

Overall, cafés/bars remained an extremely fragmented category in 2018, with the vast majority of sales accounted for by independent operators. This is mainly due to bars/pubs and cafés.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Norway?
What are the major brands in Norway?
What are the growth prospects for specialist coffee shops in Norway?
How important are traditional cafés or bars to the foodservice landscape in Norway?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Norway - Category analysis

HEADLINES

PROSPECTS

Healthier habits drive growth

Specialist coffee and tea shops better able to withstand the decline in retail footfall

Juice/smoothie bars could lose their edge due to competitor innovation

COMPETITIVE LANDSCAPE

Espresso House overtakes Kaffebrenneriet to assume category leadership

Joe & The Juice still in troubled waters

Fragmentation set to continue

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Norway - Industry Overview

EXECUTIVE SUMMARY

Health and environmental concerns set the tone and drive growth in 2018

Online ordering and third-party delivery companies shake up consumer foodservice in Norway

Blurring the boundaries in an increasingly competitive environment

Fragmentation gives independents room to play in their area of expertise

Moderate growth and outlet stabilisation expected over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Cafés/Bars in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthier habits drive growth

Specialist coffee and tea shops better able to withstand the decline in retail footfall

Juice/smoothie bars could lose their edge due to competitor innovation

COMPETITIVE LANDSCAPE

Espresso House overtakes Kaffebrenneriet to assume category leadership

Joe & The Juice still in troubled waters

Fragmentation set to continue

Overview

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Table of Contents

Cafés/Bars in Norway - Category analysis

HEADLINES

PROSPECTS

Healthier habits drive growth

Specialist coffee and tea shops better able to withstand the decline in retail footfall

Juice/smoothie bars could lose their edge due to competitor innovation

COMPETITIVE LANDSCAPE

Espresso House overtakes Kaffebrenneriet to assume category leadership

Joe & The Juice still in troubled waters

Fragmentation set to continue

CATEGORY DATA

Consumer Foodservice in Norway - Industry Overview

EXECUTIVE SUMMARY

Health and environmental concerns set the tone and drive growth in 2018

Online ordering and third-party delivery companies shake up consumer foodservice in Norway

Blurring the boundaries in an increasingly competitive environment

Fragmentation gives independents room to play in their area of expertise

Moderate growth and outlet stabilisation expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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