The reopening of the country to international tourists was hugely significant and as the number of inbound arrivals recovers to pre-pandemic levels this should also provide a big boost to cafés/bars. Specifically, Thailand is expected to welcome more Chinese tourists from 2023 onwards, which should present new opportunities for expansion, potentially with a focus on offering menus and services that appeal to this consumer base.
Barista-style coffee has become an important part of the lives of many Thai people, especially in urban areas. It is expected to become even more popular over the forecast period, especially among working consumers that tend to drink coffee in the morning and throughout the day.
While juice/smoothie bars is a much smaller category than cafés and bars/pubs, it is nonetheless still seen to have strong growth potential. The pandemic had an enormous impact on consumers’ lives across the globe, pushing many people to reconsider their lifestyle choices.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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