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Country Report

Cafés/Bars in

Cafés/Bars in Turkey

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Macroeconomic deterioration puts pressure on transaction and outlet growth

The exchange rate value depreciation of the Turkish lira against foreign currencies, rising food prices and rising interest rates intensified significantly over 2018 and into 2019, hampering growth in the number of transactions in cafés/bars, and actually leading to a decline in outlet numbers, mainly due to the decline in the number of independent cafés. Nevertheless, current value sales continued to record a dynamic performance due to significant price increases.

The increasing consumer preference for specialist coffee

In Turkey, the main hot drinks consumed continue to be tea and Turkish coffee, which are still always consumed after meals, as well as on their own. However, other variants of coffee drinks prepared by different methods are becoming increasingly popular, with the rising popularity of Western-style drinks such as filter-, Americano- and espresso-based coffees.

The increasing number of tourists positively affects the performance of cafés/bars

The number of inbound tourists continues to rise in Turkey. This continued in 2019, which positively affected the performance of cafés/bars.

COMPETITIVE LANDSCAPE

International brand Starbucks takes the lead in value terms

Shaya Kahve San ve Tic, with its international brand Starbucks, overtook local player Yasar Dondurma ve Gida with its Mado Café retail brand to become the leader in cafés/bars in value terms in 2019, although it had already been the leader in terms of outlet numbers and transaction volumes for several years. The brand enjoys wide recognition and appreciation in Turkey due to regular new product developments and service innovations, and is expanding its outlets at a rapid pace, leading to revenue growth.

Yasar Dondurma ve Gida falls to second in cafés/bars

Mainly as a result of the strong performance of Shaya Kahve San ve Tic with Starbucks, Yasar Dondurma ve Gida fell to second within cafés/bars in Turkey in value terms in 2019, and also held second position in terms of outlet numbers and transaction volumes. Through its brand Mado Café the company enjoys strong outlet penetration and brand awareness, and in 2019 it remained far ahead of the third player, Altinkiliclar Gida San ve Tic with Kahve Dünyasi.

Local players set to take share in specialist coffee and tea shops

The brands of specialist coffee and tea shops in Turkey which are seeing the fastest growth are overwhelmingly “third wave coffee shops”, such as Petra, MOC and Kronotrop, to name just a few. Although share in this category is dominated by international brands, the number of new competitors in the market is expanding rapidly, with most newcomers to the market being domestic.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Turkey?
What are the major brands in Turkey?
What are the growth prospects for specialist coffee shops in Turkey?
How important are traditional cafés or bars to the foodservice landscape in Turkey?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Turkey - Category analysis

HEADLINES

PROSPECTS

Macroeconomic deterioration puts pressure on transaction and outlet growth

The increasing consumer preference for specialist coffee

The increasing number of tourists positively affects the performance of cafés/bars

COMPETITIVE LANDSCAPE

International brand Starbucks takes the lead in value terms

Yasar Dondurma ve Gida falls to second in cafés/bars

Local players set to take share in specialist coffee and tea shops

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Turkey - Industry Overview

EXECUTIVE SUMMARY

Dynamic value performance due to inflation, tourism and busy lives

Macroeconomic deterioration affects the performance of consumer foodservice

TAB Gida San ve Tic continues to lead a fragmented industry

Independent outlets continue to dominate consumer foodservice

Dynamic growth due to rising outlet numbers and more consumers eating out

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Macroeconomic deterioration puts pressure on transaction and outlet growth

The increasing consumer preference for specialist coffee

The increasing number of tourists positively affects the performance of cafés/bars

COMPETITIVE LANDSCAPE

International brand Starbucks takes the lead in value terms

Yasar Dondurma ve Gida falls to second in cafés/bars

Local players set to take share in specialist coffee and tea shops

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Overview

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Table of Contents

Cafés/Bars in Turkey - Category analysis

HEADLINES

PROSPECTS

Macroeconomic deterioration puts pressure on transaction and outlet growth

The increasing consumer preference for specialist coffee

The increasing number of tourists positively affects the performance of cafés/bars

COMPETITIVE LANDSCAPE

International brand Starbucks takes the lead in value terms

Yasar Dondurma ve Gida falls to second in cafés/bars

Local players set to take share in specialist coffee and tea shops

CATEGORY DATA

Consumer Foodservice in Turkey - Industry Overview

EXECUTIVE SUMMARY

Dynamic value performance due to inflation, tourism and busy lives

Macroeconomic deterioration affects the performance of consumer foodservice

TAB Gida San ve Tic continues to lead a fragmented industry

Independent outlets continue to dominate consumer foodservice

Dynamic growth due to rising outlet numbers and more consumers eating out

MARKET DATA

CORONAVIRUS (COVID-19)

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