Executive Summary

Apr 2019
PROSPECTS
Macroeconomic deterioration puts pressure on transaction and outlet growth

The ongoing exchange rate value depreciation of the Turkish lira against foreign currencies, rising food prices and rising interest rates intensified significantly over the second half of 2018, hampering growth in the number of transactions and outlets in cafés/bars. The intensifying macroeconomic deterioration led to a significant slowdown in outlet growth and a decline in the number of transactions, whilst current value sales continued to record a strong performance due to significant price increases.

The increasing consumer preference for specialist coffee

Although in Turkey the main hot drinks consumed continue to be tea and Turkish coffee, other variants of coffee drinks prepared by different methods are becoming increasingly popular, especially amongst young urban consumers. Moreover, consumer awareness of the different coffee tastes from different coffee beans continues to increase significantly, due to regular coffee festivals which bring together leading specialist coffee shop operators at big events in urban centres.

The increasing number of tourists positively affects the performance of cafés/bars

From 2016, the number of incoming tourists increased steadily. This trend continued in 2018, positively affecting the performance of overall cafés/bars.

COMPETITIVE LANDSCAPE
Local brands continue to lead cafés/bars, while international brands gain share

In 2018, despite the strong presence of international brands such as Starbucks, local brands continued to dominate outlet numbers, transaction volumes and value sales. Nevertheless, international brands such as Starbucks continued to record stronger growth, due to their high level of brand awareness, regular new product developments, service innovations and outlet expansion.

Yasar Dondurma ve Gida leads cafés/bars

Yasar Dondurma ve Gida continued to lead cafés/bars in value terms in 2018, whilst ranking second in terms of number of outlets and transaction volumes. Through its Mado Café brand, the company enjoys strong outlet penetration and brand awareness.

Companies are set to invest in sustainable growth

In 2019, the downwards pressure due to the macroeconomic deterioration experienced in 2018 is set to be felt even more strongly, leading to outlet closures and a decline in transaction volumes. Over the forecast period, leading companies are set to invest more in sustainable growth rather than outlet expansion, which will pull down outlet growth compared with the review period.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Cafés/Bars in Turkey

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in Turkey?
  • What are the major brands in Turkey?
  • What are the growth prospects for specialist coffee shops in Turkey?
  • How important are traditional cafés or bars to the foodservice landscape in Turkey?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Cafés/Bars in Turkey - Category analysis

HEADLINES

PROSPECTS

Macroeconomic deterioration puts pressure on transaction and outlet growth
The increasing consumer preference for specialist coffee
The increasing number of tourists positively affects the performance of cafés/bars

COMPETITIVE LANDSCAPE

Local brands continue to lead cafés/bars, while international brands gain share
Yasar Dondurma ve Gida leads cafés/bars
Companies are set to invest in sustainable growth

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice continues to record a dynamic performance
Macroeconomic deterioration leads to a slowdown in outlet and transaction growth
TAB Gida San ve Tic continues to lead consumer foodservice
Independent outlets continue to dominate consumer foodservice
Consumer foodservice is set to record dynamic growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources