The forecast period is expected to see rising demand for specialist coffee and tea shops as the concepts that underpin these modern and novel become more familiar to the affluent urban professionals that comprise the core consumer base for specialist coffee and tea shops generally. Many of these sophisticated and demanding consumers are looking for something more interesting than the traditional Turkish coffee that is typically the mainstay of the country’s cafés, with artisanal espresso-based beverages expected to continue gaining substantial ground.
As mentioned above, Turkey’s bars and pubs were hit hard by the impact of the COVID-19 pandemic and the recovery of the category is set to take much longer than in other categories of café/bars and, indeed, most categories across the consumer foodservice industry. The disadvantages that Turkey’s pubs and bars have faced in their efforts to recover from the dramatic drop seen in demand in 2020 at the peak of the pandemic will gradually ease, with the gradual return to working in the office on a daily basis among Turkey’s white-collar professionals, office workers and service industry personnel over the course of 2022 set to be very important in terms of providing an important source of sales the category: stressed-out office workers looking for a relaxing and refreshing beverage at the end of their working day.
With nine-tenths of outlets and almost two-thirds of value sales within cafés/bars in Turkey accounted for by independent outlets in 2022, it is unlikely that chained cafés/bars will be able to generate more than half of value sales or account for more than half of outlets in the category before the end of the forecast period. However, chained players are expected to gain considerable ground over the forecast period, presenting a double challenge to the dominance of independent outlets by the end of 2027.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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