After a very bad year in 2020, when a halving of value sales was seen, cafés/bars saw very strong growth in 2021. With the full reopening of the country in the second half of 2021, current value sales in the year overall managed to surpass the sales achieved in 2019, before the pandemic hit.
When looking at the proportion of value sales within the channel, it can be seen that specialist coffee and tea shops has been growing in popularity and has been taking share from other categories within cafés/bars. In revenue terms, the share of specialist coffee and tea shops within cafés/bars increased by four percentage points between 2019 and 2021, accounting for nearly a fifth of sales in 2021.
Bars/pubs was the category within cafés/bars that was most negatively impacted by the COVID-19 pandemic during 2020, with the strong sales decline recorded in the category amongst the worst performances seen across Turkey’s entire consumer foodservice industry over the course of the year. Bars had to remain closed for a much longer period of time in 2020, and this continued into 2021, which hampered recovery.
Cafés/bars managed to return to the 2019 level of sales in 2021, and double-digit current value growth is set to continue throughout the forecast period, as consumers feel safe and comfortable socialising outside of the home once again as vaccination progresses. Nevertheless, not all categories within the channel are expected to see equal performances.
Turkish consumers are expected to continue to increase their demand for coffee in terms of share of throat, which will help drive demand for specialist coffee and tea shops. These outlets emerged as popular meeting places amongst busy professionals such as white-collar workers, rather than the office, during COVID-19, and this trend is expected to continue.
Over two thirds of value sales within cafés/bars came from independent cafés in 2020. Although a decline was seen in this share in 2021, and this is set to continue over the course of the forecast period, this category will remain dominant.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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