The rapid growth of specialist coffee and tea shops is leading to rising competition, especially in specialist tea shops, because their products have lower barriers and are easy to duplicate. Therefore, product innovation will be essential to attract new consumers and foster consumer loyalty, especially amongst younger consumers, who are more likely try new flavours.
The cafés/bars channel is becoming mature in higher-tier cities, such as Beijing and Shanghai, while the penetration of cafés/bars is still low in lower-tier cities, especially in specialist coffee and tea shops. With the stronger coffee culture in China, consumers’ acceptance of coffee is also rising in lower-tier cities.
The pandemic has changed consumers’ purchasing habits, and the wide spread of the Omicron variant of COVID-19 in 2022 accelerated the shift from dine-in to off-premises consumption. Online ordering, delivery, and takeaway services grew rapidly in 2022 because of the fluctuating lockdowns, flexible working hours, and social distancing before the easing of the zero-COVID policy.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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