Cafés/bars had already witnessed significant losses in 2020 as a result of the pandemic in Switzerland due to various restrictions in place to control the spread of the virus, including remote working measures, leading to notable double-digit value sales declines across the channel, although bars/pubs was the weakest performer. Even as restrictions were relaxed, many consumers were reluctant to spend time outside of the home socialising in public spaces with overall cafés/bars having a weak presence in terms of home delivery due to the dominance of drinks as part of the channel’s offer.
While most operators of cafés/bars faced difficulties, leading to further outlet closures in 2021, new players entered the channel. Bubble tea, consisting of tea, milk and tapioca pearls extracted from the starch of the cassava root, was revived as a notable trend following its initial emergence a decade earlier.
Despite the lower share held by home delivery through cafés/bars, demand continued to rise for digital solutions, delivery services and loyalty programmes amongst local consumers. Valora Holding, for instance, introduced an optimised version of the Caffe Spettacolo Loyalty app with a new digital solution for pre-ordering coffee anywhere in Switzerland.
Consumers aged 16 years and over were only permitted access to indoor areas of foodservice establishments such as bars where food and drink is consumed if they showed a valid “Covid Certificate” prior to entry. The regulation came into force in September 2021 and was anticipated to hinder the sales of cafés/bars during the winter season.
A major negative aspect that could contribute to the slower recovery of cafés/bars in Switzerland is the shift in consumer behaviour, which is expected to continue to some extent over the forecast period due to the continuing remote working policy from a number of companies. Many consumers invested in coffee machines during the pandemic and are now used to drinking high-quality coffee at home, which is ultimately more affordable than regularly purchasing a cup of coffee from a specialist shop.
In line with demand for greater sustainability in Switzerland, foodservice companies are placing more of a focus on identifying ways to avoid food waste. To prevent food waste while at the same time saving costs, companies’ efforts increasingly involve improving volume planning to reduce oversupply, selling any remaining stock at a discount or putting it to alternative use.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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