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Learn moreApr 2020
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Improvements in 2018 and 2019 was due to several reasons. Firstly, the Belgian football team’s performance during the 2018 World Cup, partnered with the warm summer weather in both 2018 and 2019, increased traffic to cafés/bars.
Since 2016, strong premiumisation has been seen in coffee, in both retail and foodservice. As such, there was an ongoing rise, and trading up, to specialist coffee and tea shops in 2019, with these recording the highest levels of growth in cafés/bars.
Independent cafés/bars have traditionally played a key role in the Belgian consumer foodservice industry. Despite its quantitative relevance, independent cafés/bars witnessed a structural decline over the review period.
The competitive landscape in cafés/bars remained extremely fragmented in 2019, due to the weak presence of chains. Belgium’s small size and a preference for traditional local beer halls and taverns among consumers have historically discouraged foreign players from entering the country.
The leading chained café/bar in the country was Starbucks in 2019. When entering the landscape, Starbucks competed by first focusing on its core target audience of young urban middle-class consumers.
Smoothiebar and Helixir saw a decline in performance over 2019. Players in the niche of juice/smoothie bars often suffer from the strong seasonality of sales, with the soups they propose in winter not able to offset the drop of juices and smoothies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cafés/Bars industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cafés/Bars in Belgium market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.