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Country Report

Cafés/Bars in

Cafés/Bars in Belgium

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth is boosted by warm weather and outside facilities; however new legislation across the forecast period may dampen growth for cafés/bars

Improvements in 2018 and 2019 was due to several reasons. Firstly, the Belgian football team’s performance during the 2018 World Cup, partnered with the warm summer weather in both 2018 and 2019, increased traffic to cafés/bars.

Premiumisation in coffee and the growth of specialist coffee and tea shops shapes the landscape

Since 2016, strong premiumisation has been seen in coffee, in both retail and foodservice. As such, there was an ongoing rise, and trading up, to specialist coffee and tea shops in 2019, with these recording the highest levels of growth in cafés/bars.

Independent cafés/bars struggle against the rise of newer entries, such as specialist coffee shops and juice/smoothie bars

Independent cafés/bars have traditionally played a key role in the Belgian consumer foodservice industry. Despite its quantitative relevance, independent cafés/bars witnessed a structural decline over the review period.

COMPETITIVE LANDSCAPE

The competitive landscape remains highly fragmented, with a lack of chained players, many threatened by a preference for traditional local beer halls and taverns

The competitive landscape in cafés/bars remained extremely fragmented in 2019, due to the weak presence of chains. Belgium’s small size and a preference for traditional local beer halls and taverns among consumers have historically discouraged foreign players from entering the country.

Starbucks is the leading café/bar, particularly appealing to younger consumers who increasingly demand on-the-go consumption

The leading chained café/bar in the country was Starbucks in 2019. When entering the landscape, Starbucks competed by first focusing on its core target audience of young urban middle-class consumers.

Bad results for Smoothiebar, Helixir and Einstein Kaffee, as players suffer from the competition and seasonality of their offerings

Smoothiebar and Helixir saw a decline in performance over 2019. Players in the niche of juice/smoothie bars often suffer from the strong seasonality of sales, with the soups they propose in winter not able to offset the drop of juices and smoothies.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Belgium?
What are the major brands in Belgium?
What are the growth prospects for specialist coffee shops in Belgium?
How important are traditional cafés or bars to the foodservice landscape in Belgium?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Belgium - Category analysis

HEADLINES

PROSPECTS

Growth is boosted by warm weather and outside facilities; however new legislation across the forecast period may dampen growth for cafés/bars

Premiumisation in coffee and the growth of specialist coffee and tea shops shapes the landscape

Independent cafés/bars struggle against the rise of newer entries, such as specialist coffee shops and juice/smoothie bars

COMPETITIVE LANDSCAPE

The competitive landscape remains highly fragmented, with a lack of chained players, many threatened by a preference for traditional local beer halls and taverns

Starbucks is the leading café/bar, particularly appealing to younger consumers who increasingly demand on-the-go consumption

Bad results for Smoothiebar, Helixir and Einstein Kaffee, as players suffer from the competition and seasonality of their offerings

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Growth is driven by an increase in tourism, higher prices, consumer food trends and the 2018 legislation, resulting in new players entering the landscape

Vegetarian options, ethnic cuisines and a focus on local, sustainable ingredients shape the landscape in 2019

Foreign chains begin to enter the competitive landscape, as local players compete through healthier options and homegrown ingredients

Independent players compete against dominate chains through focusing on consumer demands, trends and innovation

Natural ingredients, innovation and premiumisation, will shape the forecast period; however, the black box will result in a reduced performance for some local players

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth is boosted by warm weather and outside facilities; however new legislation across the forecast period may dampen growth for cafés/bars

Premiumisation in coffee and the growth of specialist coffee and tea shops shapes the landscape

Independent cafés/bars struggle against the rise of newer entries, such as specialist coffee shops and juice/smoothie bars

COMPETITIVE LANDSCAPE

The competitive landscape remains highly fragmented, with a lack of chained players, many threatened by a preference for traditional local beer halls and taverns

Starbucks is the leading café/bar, particularly appealing to younger consumers who increasingly demand on-the-go consumption

Bad results for Smoothiebar, Helixir and Einstein Kaffee, as players suffer from the competition and seasonality of their offerings

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Overview

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Table of Contents

Cafés/Bars in Belgium - Category analysis

HEADLINES

PROSPECTS

Growth is boosted by warm weather and outside facilities; however new legislation across the forecast period may dampen growth for cafés/bars

Premiumisation in coffee and the growth of specialist coffee and tea shops shapes the landscape

Independent cafés/bars struggle against the rise of newer entries, such as specialist coffee shops and juice/smoothie bars

COMPETITIVE LANDSCAPE

The competitive landscape remains highly fragmented, with a lack of chained players, many threatened by a preference for traditional local beer halls and taverns

Starbucks is the leading café/bar, particularly appealing to younger consumers who increasingly demand on-the-go consumption

Bad results for Smoothiebar, Helixir and Einstein Kaffee, as players suffer from the competition and seasonality of their offerings

CATEGORY DATA

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Growth is driven by an increase in tourism, higher prices, consumer food trends and the 2018 legislation, resulting in new players entering the landscape

Vegetarian options, ethnic cuisines and a focus on local, sustainable ingredients shape the landscape in 2019

Foreign chains begin to enter the competitive landscape, as local players compete through healthier options and homegrown ingredients

Independent players compete against dominate chains through focusing on consumer demands, trends and innovation

Natural ingredients, innovation and premiumisation, will shape the forecast period; however, the black box will result in a reduced performance for some local players

MARKET DATA

CORONAVIRUS (COVID-19)

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