Executive Summary

Jun 2019
PROSPECTS
Izakaya continues to face challenges from home drinking trends and rises in costs

Drinking at home continued to hit traditional izakaya restaurants. Consumers leading busy modern lifestyles and senior citizens are increasingly finding it preferable to buy foods/drinks and take them home instead of consuming them in consumer foodservice outlets.

“Third place” specialist coffee shops and cafés continue to attract Japanese consumers

Chained cafés and specialist coffee shops put in stronger performances than bars/pubs at the end of the review period. Elderly people and the younger generation are both more likely to gather at cafés than izakaya.

Labour shortages having an impact

In common with many areas of consumer foodservice in Japan, cafés/bars are being impacted by labour shortages. The shortfall in labour supply is linked to the ageing of the population and a restrictive government approach to immigration, while an improvement in the economy towards the end of the review period resulted in growing competition for the workers available.

COMPETITIVE LANDSCAPE
Starbucks takes the lead

Starbucks rose from second place to gain the leading position in cafés/bars in 2018, overtaking Monteroza. The company’s growth was driven by ongoing expansion of its store network and the frequent introduction of seasonally limited drinks, which went down well with Japanese consumers.

Monteroza falls to second place while downsizing its business

While it dropped to second in overall cafés/bars, Monteroza remained the leading izakaya chain in 2018. The company continued to close unprofitable outlets under brands such as Uotami, Shirokiya and Warawara.

Izakaya chains losing out to rival foodservice formats

Increased competition from rival foodservice formats is another major issue for izakaya brands. For example, fast food chains such as Yoshinoya and full-service chains such as Hidayaka have been providing small servings of alcoholic drinks targeting consumers looking for a quick dinner and drink after work.

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Cafés/Bars in Japan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in Japan?
  • What are the major brands in Japan?
  • What are the growth prospects for specialist coffee shops in Japan?
  • How important are traditional cafés or bars to the foodservice landscape in Japan?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Cafés/Bars in Japan - Category analysis

HEADLINES

PROSPECTS

Izakaya continues to face challenges from home drinking trends and rises in costs
“Third place” specialist coffee shops and cafés continue to attract Japanese consumers
Labour shortages having an impact

COMPETITIVE LANDSCAPE

Starbucks takes the lead
Monteroza falls to second place while downsizing its business
Izakaya chains losing out to rival foodservice formats

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Japan - Industry Overview

EXECUTIVE SUMMARY

Demographic trends and exit of large players contributes to stagnation
Consumer foodservice dealing with labour shortage
Convenience remains important for busy consumers
Independents continue to struggle
Operators set to shift focus towards tourists

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources