Although people have started to venture outside of the home and resume socialising, bars/pubs is expected to remain below the pre-pandemic level of value sales throughout the forecast period, due to ongoing shifts in drinking habits. In Japan, bars/pubs are often considered as a place for drinking parties for a large number of people to get together and communicate, known as nomikai.
As the health and wellness trend has been growing since before pre-pandemic, the interest in tea is gaining popularity, as a healthy alternative to drinks such as sugary soft drinks or coffee with high caffeine. Cafés which specialise in tea-based menus are therefore on the rise in metropolitan areas, with more potential to expand nationwide.
As consumers in Japan are expected to spend more time at home and become more accustomed to takeaway and home delivery, thanks to the development of logistics and the availability of online ordering, it will be a challenge to bring consumers back to stores even after COVID-19 conditions improve. Therefore, cafés/bars will need to make efforts to provide more added value, as well as expand to new consumer bases by focusing on the demands of each consumer.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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