Cafés/bars in Peru witnessed a mixed performance in 2021 following drastic declines the previous year, with specialist coffee and tea shops and juice/smoothie bars achieving a partial recovery due to the easing of restrictions in terms of outlet capacity and the strong performance of home delivery and takeaway services. Although value sales through cafés/bars remained significantly lower than pre-pandemic levels in 2021, due to the substantial declines of dominant channel bars/pubs, the last three months of the year showed greater dynamism due to the reopening of society in general and the return of consumers to foodservice due to pent-up demand.
Traditionally, cafés/bars in Peru tend to be characterised by offering drinks, with a more limited menu of sandwiches or snacks, which customers used to occasionally request. However, in the face of the crisis, these types of establishments have been forced to expand their menus in order to offer a wider range of options to attract consumers, by incorporating a greater variety of sandwiches, desserts, salads and even main dishes.
Although home delivery and takeaway through cafés/bars lost some value share in 2021 due to the gradual easing of restrictions after gaining significant ground the previous year to the detriment of eat-in, some players in chained specialist coffee and tea shops and chained juice/smoothie bars continued to incentivise consumers to order these services through intense promotions and offering specific products only available through these channels. These strategies supported further sales growth for home delivery and takeaway in 2021, with value share for both remaining above pre-pandemic levels, a trend which has encouraged players to maintain their offer of such services due to their relevance and newfound habits amongst local consumers.
Value sales of cafés/bars (at constant 2021 prices) are expected to continue to improve over the forecast period in line with a further relaxation of restrictions, although they unlikely to fully recover to pre-pandemic levels until 2024 due to the severity of declines in 2020. However, value sales of cafés are expected to recover slightly earlier by 2023, due to pent-up demand and the greater desire to socialise as a result of prolonged home seclusion.
Factors that could boost the consumption through cafés/bars in the short term include the greater return of Peruvians to the office and education establishments, as for much of 2021 there were no face-to-face classes for schools, universities, or technological institutes, with virtual classes taking place instead. Most employees, officials and executives who were able to, continued to work remotely throughout 2021.
Leading brand in juice/smoothie bars, Disfruta, has launched an innovative concept called "Rita", which is a vending machine offering freshly-prepared natural juice. The machine has been designed and manufactured in Peru, and enables consumers to choose the quantity and combination of fruits they require, in addition to whether they want sugar or not.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!