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Country Report

Cafés/Bars in

Cafés/Bars in Hungary

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Artisan and craft options drive innovation in cafés/bars

Artisan and craft options continue to drive innovation in cafés/bars, further increasing an element of premiumisation which attracts consumers. This extends to specialist coffee and tea shops, wineries and craft beer pubs, along with shifts to using higher quality ingredients for food preparation as well.

All-natural, free-from, organic and vegan options attract millennials to specialist cafés

We are seeing an increase in the trend for all-natural, free-from, organic and vegan options in cafés/bars. This is seen within a higher demand from consumers, and also with the higher number of operators who are expanding their offerings to meet the requirements of customers with special dietary requirements (such as lactose-free, gluten-free, sugar-free, vegan, etc).

Bars/pubs struggle to make profits in the face of competition from tobacco retailers

Bars/pubs shows smaller growth than many of the other sub-categories in cafés/bars in Hungary in 2019. This is attributed to a couple of factors.

COMPETITIVE LANDSCAPE

AmRest Kávézó Kft leads fragmented category thanks to Starbucks brand

Cafés/bars is a fragmented category, with only a small number of named players with negligible value shares, and the majority of value shares held by unnamed others. AmRest Kávézó Kft leads thanks to the Starbucks brand, followed by L-Coffee Kft with Costa Coffee.

Expansion of international cafés slowing down due to saturation in large towns

The expansion of international cafés and specialist coffee and tea shops is slowing down in Hungary as Budapest, the city with the strongest purchasing power and tourist traffic, is now well covered. Previously we have seen such expansion with Costa Coffee, Starbucks and Café Frei opening new outlets in 2018, but we have not seen any new openings in 2019.

Juice/smoothie bars sees restrictions on growth through competition from other premises

Juice/smoothie bars is still in its infancy as a concept in Hungary. Whilst fresh juices and smoothies are popular healthy drinks with a wide range of consumers, they are already sold in cafés, fresh bakeries, and specialist coffee and tea shops.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Hungary?
What are the major brands in Hungary?
What are the growth prospects for specialist coffee shops in Hungary?
How important are traditional cafés or bars to the foodservice landscape in Hungary?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Hungary - Category analysis

HEADLINES

PROSPECTS

Artisan and craft options drive innovation in cafés/bars

All-natural, free-from, organic and vegan options attract millennials to specialist cafés

Bars/pubs struggle to make profits in the face of competition from tobacco retailers

COMPETITIVE LANDSCAPE

AmRest Kávézó Kft leads fragmented category thanks to Starbucks brand

Expansion of international cafés slowing down due to saturation in large towns

Juice/smoothie bars sees restrictions on growth through competition from other premises

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Hungary - Industry Overview

EXECUTIVE SUMMARY

Higher disposable incomes, premiumisation trends and tourism funding keep value sales healthy in consumer foodservice

Consumers choose quality over quantity, as operators increase their menu offerings and reach out through home delivery services and promotional events

Mostly-fragmented categories with opportunities for domestic players, as the main global operators are already in place

Specialist offerings and mobility trends look set to boost options for local independent players

A strong economy, evolving operator offerings and consumer demands look set to keep growth healthy

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Hungary

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Executive Summary

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PROSPECTS

Artisan and craft options drive innovation in cafés/bars

All-natural, free-from, organic and vegan options attract millennials to specialist cafés

Bars/pubs struggle to make profits in the face of competition from tobacco retailers

COMPETITIVE LANDSCAPE

AmRest Kávézó Kft leads fragmented category thanks to Starbucks brand

Expansion of international cafés slowing down due to saturation in large towns

Juice/smoothie bars sees restrictions on growth through competition from other premises

Samples

Overview

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Table of Contents

Cafés/Bars in Hungary - Category analysis

HEADLINES

PROSPECTS

Artisan and craft options drive innovation in cafés/bars

All-natural, free-from, organic and vegan options attract millennials to specialist cafés

Bars/pubs struggle to make profits in the face of competition from tobacco retailers

COMPETITIVE LANDSCAPE

AmRest Kávézó Kft leads fragmented category thanks to Starbucks brand

Expansion of international cafés slowing down due to saturation in large towns

Juice/smoothie bars sees restrictions on growth through competition from other premises

CATEGORY DATA

Consumer Foodservice in Hungary - Industry Overview

EXECUTIVE SUMMARY

Higher disposable incomes, premiumisation trends and tourism funding keep value sales healthy in consumer foodservice

Consumers choose quality over quantity, as operators increase their menu offerings and reach out through home delivery services and promotional events

Mostly-fragmented categories with opportunities for domestic players, as the main global operators are already in place

Specialist offerings and mobility trends look set to boost options for local independent players

A strong economy, evolving operator offerings and consumer demands look set to keep growth healthy

MARKET DATA

CORONAVIRUS (COVID-19)

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