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Country Report

Cafés/Bars in

Cafés/Bars in Hungary

20 pages, Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Craft products help differentiation

Craft drinks, sweets and seasonal novelties are the latest tactic for differentiation. These novelties also serve as a topic to share in social media or put on welcome boards.

Tobacco stores take sales and guests away from pubs

Customers often stop for a drink as well when buying their cigarettes. Thus, tobacco outlets are gradually taking over the role of pubs as places for getting together.

Specialist coffee shops are “hip and cool” places to sit in

The once iconic coffeehouse culture from pre-World War II times has rebounded in a different format with the trend set by specialist coffee shop chains. For consumers, these outlets are not just to grab the morning caffeine dose, but act as a place for social interaction, meeting with friends and dates.

COMPETITIVE LANDSCAPE

Franchising limited to international specialist coffee shop chains

Franchising in order to extend coverage has not been applied in bars/pubs although it is a desired option to accelerate expansion without investing a large amount of capital. The lack of strong brands with which to operate, proprietary recipes and short track records are not appealing compared to building a new brand from scratch.

Chained specialist coffee shops expand fast

The largest chained specialist coffee shops have continued their highly anticipated expansion. They are expensive but have a solid base of engaged customers.

Independent pubs gain broader support from beverage manufacturers

There is a long tradition of binding pubs to a certain beer brand through contractual agreement: pubs offer some exclusivity to manufacturers selling their products in exchange for free taps, coolers and marketing support. This kind of cooperation is more often extended with further twists in promotion mechanisms: frequenters (who are emotionally bonded to their favourite pub) can contribute with their participation to the success of the pub, which can win fun accessories such as table football or pool tables to jazz up life in the outlet.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Hungary?
What are the major brands in Hungary?
What are the growth prospects for specialist coffee shops in Hungary?
How important are traditional cafés or bars to the foodservice landscape in Hungary?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Hungary - Category analysis

HEADLINES

PROSPECTS

Craft products help differentiation

Tobacco stores take sales and guests away from pubs

Specialist coffee shops are “hip and cool” places to sit in

COMPETITIVE LANDSCAPE

Franchising limited to international specialist coffee shop chains

Chained specialist coffee shops expand fast

Independent pubs gain broader support from beverage manufacturers

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice records another positive year

Further cut on VAT allows higher margins to cover increased operating expenses

Consumer foodservice remains a risky business

Creativity and persistence: The key drivers of successful independent concepts

Tourism, events, and higher disposable income drive forecast period sales growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Cafés/Bars in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Craft products help differentiation

Tobacco stores take sales and guests away from pubs

Specialist coffee shops are “hip and cool” places to sit in

COMPETITIVE LANDSCAPE

Franchising limited to international specialist coffee shop chains

Chained specialist coffee shops expand fast

Independent pubs gain broader support from beverage manufacturers

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Cafés/Bars in Hungary - Category analysis

HEADLINES

PROSPECTS

Craft products help differentiation

Tobacco stores take sales and guests away from pubs

Specialist coffee shops are “hip and cool” places to sit in

COMPETITIVE LANDSCAPE

Franchising limited to international specialist coffee shop chains

Chained specialist coffee shops expand fast

Independent pubs gain broader support from beverage manufacturers

CATEGORY DATA

Consumer Foodservice in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice records another positive year

Further cut on VAT allows higher margins to cover increased operating expenses

Consumer foodservice remains a risky business

Creativity and persistence: The key drivers of successful independent concepts

Tourism, events, and higher disposable income drive forecast period sales growth

MARKET DATA

DEFINITIONS

SOURCES

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