While coffee remains an affordable treat and is therefore less affected by fluctuations in disposable incomes, soaring inflation and the rise in the cost of living will likely affect the performance of cafés in the early half of the forecast period. More consumers will prepare their coffee at home, as many Greeks invested in coffee machines during the lockdown, and treat themselves to takeaway coffee less often.
After two years of lockdown, the impact of inflation and rising energy costs on profit margins is likely to drive some foodservice establishments out of business. Although cafés/bars have been more resilient to the impact of COVID-19 and store closures compared to other foodservice establishments, many businesses have seen dramatic losses in revenue.
The reopening of the foodservice establishments in 2022 led to a decline in home delivery and takeaway, with consumers making up for lost time and choosing to eat out. This trend is set to continue in the forecast period, although home delivery will remain higher compared to 2019.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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