Executive Summary

Apr 2019
PROSPECTS
Increased demand for craft beverages gives rise to specialist bars

Over the next few years an increasing number of specialist bars are expected to emerge in upmarket urban areas, with this trend being driven by rising demand for local craft beers and spirits, which are being positioned as lifestyle products for aspirational consumers looking for authenticity. South Africa has already witnessed the success of specialist gin and rum bars such as Botany Gin and Rum Tum Tum, which appeal to both locals and tourists.

Liquor Amendment Bill could affect the performance of café/bars

As the debate on alcohol abuse continues in South Africa, anti-alcohol lobbies are continuing to demand more restrictive regulations, while the government is seeking to reduce alcohol consumption among young people. In 2018, a Liquor Amendment Bill was proposed, raising the legal drinking age from 18 to 21 and banning alcohol advertisements between 06.

Emerging coffee culture supports the growth of specialist coffee and tea shops

An emerging coffee culture in South Africa will continue to support the growth of specialist coffee and tea shops over the forecast period. This trend has already been noticeable in metropolitan areas and small cities, where a new landscape has been emerging, reflecting consumers’ changing habits.

COMPETITIVE LANDSCAPE
Generosity pays off for Mugg & Bean

As economic constraints hit South Africa, Mugg & Bean has benefited from its more generous approach, for example offering large food portions, all day breakfasts, bottomless cups of coffee, tea and hot chocolate as well as a number of fizzy drinks, with this helping to boost demand among price-sensitive consumers. In addition, the offer of free Wi-Fi has served to attract freelancers, job seekers and the working class.

Taste Holdings halts the expansion of Starbucks

Introduced to South Africa in 2016, Starbucks has quickly expanded over the last few years. The brand’s performance has often been associated with its global image, with Starbucks becoming synonymous with the aspirational lifestyles of South African millennials.

Beerhouse focuses on craft beverages

Beerhouse was the first to open a specialist craft beer bar in 2013. Today, emerging micro-breweries have been using such outlets as the platform of choice to create awareness of their products.

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Cafés/Bars in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in South Africa?
  • What are the major brands in South Africa?
  • What are the growth prospects for specialist coffee shops in South Africa?
  • How important are traditional cafés or bars to the foodservice landscape in South Africa?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Cafés/Bars in South Africa - Category analysis

HEADLINES

PROSPECTS

Increased demand for craft beverages gives rise to specialist bars
Liquor Amendment Bill could affect the performance of café/bars
Emerging coffee culture supports the growth of specialist coffee and tea shops

COMPETITIVE LANDSCAPE

Generosity pays off for Mugg & Bean
Taste Holdings halts the expansion of Starbucks
Beerhouse focuses on craft beverages

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice posts solid growth in 2018 despite challenging conditions
Food delivery services reshape the industry
KFC maintains its leading position
Independent foodservice operators focus on value for money and differentiation
Consumer foodservice to benefit from an improving economic climate

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources