Speciality coffee and tea shops expected to maintain their popularity, thanks to strong coffee and bubble tea cultures in Vietnam. Indeed, a number of existing and new players are investing in this area, from Highlands Coffee (SuperFoods Group, previously Viet Thai International JSC), to Phuc Long (Phuc Long Coffee & Tea Co Ltd NBO, Masan Group Corp GBO), and Nova Group (not in the data).
Online ordering through food delivery apps and/or websites has become popular in Vietnam, as stimulated by the era of COVID-19 and continuing through habit for many consumers, who enjoy the convenience and many benefits such options offer. There are constant promotions by third party delivery apps, such as Grab and Baemin, and such applications are developing very fast in Vietnam, as they invest in promotions and branding campaigns to attract new consumers.
Global inflationary pressures are also creating challenges ahead not just for cafés/bars, but for foodservice as a whole. Prices of raw ingredients and materials, as well as production, logistics and transport, are all increasing – and this is also set against a backdrop of associated consumer price sensitivity.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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