Executive Summary

Apr 2019
PROSPECTS
Consumers focus on healthy living

Cafés/bars are increasingly representing organic, free range, gluten- and allergy-free elements on their menus with a greater focus on sustainability and plant-based diets, with the latter broadening the range of foods available to vegetarians and vegans. Consumers are becoming better informed about their food choices with concerns growing over food experiences that promote sustainability to animals as well as the natural environment.

Drinking culture and regulation inhibit growth

Growth in value sales of bars/pubs is slowing down due to changes in drinking culture and regulations. There has been a seismic shift in social drinking habits with a considerable decline in popularity in “Happy Hours” and after work socialising, which has led to the closure of many cafés/bars.

Serving coffee in an unconventional way

Cafés/bars are embracing unconventional methods in a bid to attract millennials, with strategies including ways in which they serve coffee. For instance, during Easter, one café in Wellington serves coffee in a chocolate Easter egg.

COMPETITIVE LANDSCAPE
Restaurant Brands sells Starbucks New Zealand

In the latter half of 2018, Restaurant Brands sold its Starbucks licence to Tahua stating that the Starbucks business had become less relevant to the company’s overall direction, which is now focused on expanding its core limited-service restaurants. Moreover, Starbucks had never achieved expected success in New Zealand due to competition from independent coffee shops or local chains.

Vegan menu options increasingly popular

Many consumers are looking to improve their diet and eat more plant-based foods, which has led several category players to introduce vegan elements onto their menus. A greater number of items on menus also enable industry players to cater to a wider range of tastes.

ASX-listed Retail Food Group takes control of Gloria Jeans

The Gloria Jeans Coffee (GJC) Master Franchise for New Zealand has been taken over by an entrepreneur who is setting out to achieve a new culture for the New Zealand franchised coffee market. As New Zealand has one of the most advanced and sophisticated coffee markets in the world, global franchises have historically had difficulties offering products that encapsulate and reflect the local culture and lifestyle.

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Cafés/Bars in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in New Zealand?
  • What are the major brands in New Zealand?
  • What are the growth prospects for specialist coffee shops in New Zealand?
  • How important are traditional cafés or bars to the foodservice landscape in New Zealand?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Cafés/Bars in New Zealand - Category analysis

HEADLINES

PROSPECTS

Consumers focus on healthy living
Drinking culture and regulation inhibit growth
Serving coffee in an unconventional way

COMPETITIVE LANDSCAPE

Restaurant Brands sells Starbucks New Zealand
Vegan menu options increasingly popular
ASX-listed Retail Food Group takes control of Gloria Jeans

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and growth in tourism help boost consumer foodservice
Growth in dining out due to increase in variety of occasions and wider food offerings
Vegan and vegetarian dishes increasingly on the menu
Independent consumer foodservice remains the main channel
Both independent and chained consumer foodservice players set to post positive forecast period growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources