Cafés/bars are increasingly representing organic, free range, gluten- and allergy-free elements on their menus with a greater focus on sustainability and plant-based diets, with the latter broadening the range of foods available to vegetarians and vegans. Consumers are becoming better informed about their food choices with concerns growing over food experiences that promote sustainability to animals as well as the natural environment.
Growth in value sales of bars/pubs is slowing down due to changes in drinking culture and regulations. There has been a seismic shift in social drinking habits with a considerable decline in popularity in “Happy Hours” and after work socialising, which has led to the closure of many cafés/bars.
Cafés/bars are embracing unconventional methods in a bid to attract millennials, with strategies including ways in which they serve coffee. For instance, during Easter, one café in Wellington serves coffee in a chocolate Easter egg.
In the latter half of 2018, Restaurant Brands sold its Starbucks licence to Tahua stating that the Starbucks business had become less relevant to the company’s overall direction, which is now focused on expanding its core limited-service restaurants. Moreover, Starbucks had never achieved expected success in New Zealand due to competition from independent coffee shops or local chains.
Many consumers are looking to improve their diet and eat more plant-based foods, which has led several category players to introduce vegan elements onto their menus. A greater number of items on menus also enable industry players to cater to a wider range of tastes.
The Gloria Jeans Coffee (GJC) Master Franchise for New Zealand has been taken over by an entrepreneur who is setting out to achieve a new culture for the New Zealand franchised coffee market. As New Zealand has one of the most advanced and sophisticated coffee markets in the world, global franchises have historically had difficulties offering products that encapsulate and reflect the local culture and lifestyle.
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Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in New Zealand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.