From March 2020 to the end of September 2021, bars, pubs and discos were not allowed to operate. However, an amendment to legislation was passed to allow these establishments to reopen their doors from August 2020 to serve meals and operate as cafés or pastry shops, with the same limits on operating hours.
Support measures instituted by the government, such as access to lay-offs, allowed cafés/bars to see a stable number of outlets in 2020, and suffer only a limited contraction in the number of outlets in 2021, despite the sharp drop in revenues compared with 2019. Indeed, despite the closure of independent cafés/bars, some of the leading chains continued with their expansion plans despite COVID-19, with Pingo Doce Cafeteria opening a further 10 outlets and McCafé opening a further five during the year.
In a highly segmented channel dominated by independent players, the impacts of the COVID-19 pandemic were severe, with 2021 sales remaining far from the 2019 values, despite a rebound to growth. With most outlets being independent, they were not prepared for the sudden shift in consumer behaviour.
Highly affected by the pandemic, cafés/bars is anticipated to recover its sales only slowly over the forecast period, with the 2019 level of current value sales anticipated to be surpassed only in 2024. As the economy shows signs of recovery, employees return to the workplace and tourism returns to a positive performance, investments in the category should rise, with new outlet openings and the modernisation of spaces.
Several factors will shape the competitive landscape in cafés/bars over the coming years. On the one hand, players such as McCafé will push unit prices down, while on other hand, specialist players will tend to push up unit prices.
The competition is likely to rise in cafés/bars over the coming years, with the number of players expected to increase. International tourism and the country’s willingness to open up to new cultural habits have boosted the diversification of coffee offerings, which were previously limited to traditional filtered coffee.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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