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Learn moreApr 2020
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After a poor year in 2018, which saw a current value decline in cafés/bars due to pessimism about the economy, 2019 witnessed a return to growth. The number of outlets continued to increase, which was one factor helping to drive sales.
Players in cafés/bars are focusing on specialisation, offering niche concepts to attract consumers. The competition is intense, and many consumers are unwilling to visit outlets with ordinary menus, slack service or anonymous interiors.
Juice/smoothie bars recorded dynamic current value growth in 2019. This was due to activity by chained and independent players, with new outlets constantly opening.
Espresso House Sweden remained the leader in cafés/bars in value terms in 2019. Establishing its first outlet in 1997, it was one of the first chained players to boost specialist coffee and tea shops to its current level of popularity.
The most popular theme by far in terms of new menu offerings in cafés/bars at the end of the review period was health-positioned products. A good example was Espresso House’s new Veggie Bowls, launched in 2018 – a range of vegan salads in smaller sizes, made from various vegetables, soybeans and hummus, topped with a nut and seed mix.
The expansion plans of Starbucks in Sweden have come to an end. Instead of growing, the chain saw a declining number of outlets for the last three years.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cafés/Bars industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cafés/Bars in Sweden market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.