Executive Summary

Apr 2019
PROSPECTS
Independent specialist coffee and tea shops channel rises in importance

Independent specialist coffee and tea shops are proliferating. Taiwanese people’s appreciation of coffee has been developing and become more refined over the past decade.

Bars/pubs remains a struggling channel, but cocktails bars are flourishing

Overall demand for bars/pubs in Taiwan has been declining. Consumers, especially younger consumers, are typically seeking smaller, cosier premises while larger-sized establishments are holding less and less appeal.

COMPETITIVE LANDSCAPE
President Coffee Corp’s Starbucks leads in outlet terms, volume and value sales

President Coffee Corp brand Starbucks was the number one name in terms of transactions, value sales and volume sales in 2018. The brand also posted some of the fastest outlet growth to become the leader in unit terms, displacing local chain 85°C Cafe.

Membership programmes are central amid stiff competition

Competition for coffee sales is strong – among cafés and specialist coffee and tea shops as well as from elsewhere outside of the overall channel. Membership programmes continue to prove a key component of operations for chains aiming to increase brand loyalty.

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Cafés/Bars in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in Taiwan?
  • What are the major brands in Taiwan?
  • What are the growth prospects for specialist coffee shops in Taiwan?
  • How important are traditional cafés or bars to the foodservice landscape in Taiwan?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Cafés/Bars in Taiwan - Category analysis

HEADLINES

PROSPECTS

Independent specialist coffee and tea shops channel rises in importance
Bars/pubs remains a struggling channel, but cocktails bars are flourishing

COMPETITIVE LANDSCAPE

President Coffee Corp’s Starbucks leads in outlet terms, volume and value sales
Membership programmes are central amid stiff competition

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Economic factors drive demand in two directions
Operators create an environment that encourages social media sharing
Current climate favours growth in chains
Younger consumers willing to explore
Rising costs and stricter government regulations to contribute to growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources