Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Cafés/Bars in

Cafés/Bars in Taiwan

Apr 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Blurring line between cafés and specialist coffee and tea shops

Taiwanese consumers’ fast-growing demand for coffee has attracted many players outside specialist coffee and tea shops to tap into the lucrative market. Supermarket chains, such as PX-mart, have established specialist coffee areas to cater to consumer demand, while coffee to-go has become an important business for chained convenience stores, such as 7-Eleven.

Consumers trade up in coffee for premium quality and taste

Coffee drinking culture continues to mature in Taiwan. Demand for freshly-brewed coffee has increased sharply, which has attracted chained convenience stores and supermarkets to tap into the coffee to-go business.

Bars favoured by the younger generation as the drinking culture evolves

There is less of a drinking culture in Taiwan compared with most Western countries and Japan, mainly due to low alcohol tolerance among the Taiwanese and the common negative perception of drinking. The culture is, however, changing, with people learning more about fine wine and wine tasting.

COMPETITIVE LANDSCAPE

Mr Brown Café transforms some outlets into bistros

The local company King Car Food Industrial Co Ltd started its business with the instant coffee Mr Brown in 1982. The brand has since become a household name in Taiwan.

Specialist coffee and tea shops introduce loyalty programmes to maintain footfall

Given the highly competitive environment in the freshly-brewed coffee market, specialist coffee and tea shops have introduced loyalty programmes to retain customers and drive up average spending in their outlets. The leading player, Starbucks, introduced a new loyalty programme, “My Starbucks Rewards”, in 2016, to integrate its loyalty programme and mobile payment functions.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Taiwan?
What are the major brands in Taiwan?
What are the growth prospects for specialist coffee shops in Taiwan?
How important are traditional cafés or bars to the foodservice landscape in Taiwan?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Want to find out more about this report?

Request more information

Cafés/Bars in Taiwan - Category analysis

HEADLINES

PROSPECTS

Blurring line between cafés and specialist coffee and tea shops

Consumers trade up in coffee for premium quality and taste

Bars favoured by the younger generation as the drinking culture evolves

COMPETITIVE LANDSCAPE

Mr Brown Café transforms some outlets into bistros

Specialist coffee and tea shops introduce loyalty programmes to maintain footfall

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Taiwan - Industry Overview

EXECUTIVE SUMMARY

More people eating out underpins growth in consumer foodservice

Foodservice demand sees a degree of polarisation

Bigger players are getting stronger owing to greater bargaining power

Independent cafés and specialist coffee and tea shops benefit from social media sharing

Online food delivery platforms started to boom in Taiwan

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Blurring line between cafés and specialist coffee and tea shops

Consumers trade up in coffee for premium quality and taste

Bars favoured by the younger generation as the drinking culture evolves

COMPETITIVE LANDSCAPE

Mr Brown Café transforms some outlets into bistros

Specialist coffee and tea shops introduce loyalty programmes to maintain footfall

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cafés/Bars in Taiwan - Category analysis

HEADLINES

PROSPECTS

Blurring line between cafés and specialist coffee and tea shops

Consumers trade up in coffee for premium quality and taste

Bars favoured by the younger generation as the drinking culture evolves

COMPETITIVE LANDSCAPE

Mr Brown Café transforms some outlets into bistros

Specialist coffee and tea shops introduce loyalty programmes to maintain footfall

CATEGORY DATA

Consumer Foodservice in Taiwan - Industry Overview

EXECUTIVE SUMMARY

More people eating out underpins growth in consumer foodservice

Foodservice demand sees a degree of polarisation

Bigger players are getting stronger owing to greater bargaining power

Independent cafés and specialist coffee and tea shops benefit from social media sharing

Online food delivery platforms started to boom in Taiwan

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports