In Malaysia, although alcohol is banned in the states of Kelantan and Terengganu, the country’s population still consumes high levels of alcohol. Despite the high sales tax rate, alcohol is readily consumed in bars/pubs across the country.
Coffee drinking culture has been deeply rooted among Malaysians for generations. Old-style Hainanese coffee shops, commonly known as kopitiams, and Malay Indian restaurants, known as mamaks, reflect the strong Malaysian coffee drinking culture.
Coffee consumption is growing quickly in Malaysia. Starbucks and McCafé, the two largest chained specialist coffee shops, are capturing bigger shares as they carry out their expansion plans.
Founded in 1999, Old Town White Coffee is Malaysia’s largest white coffee chain, known for its white coffee as well as its traditional Ipoh coffee shop setting and ambience. On the back of intense competition in the café chain business, Old Town has switched its focus to its instant coffee mix, and significantly reduced operating café outlets from 192 to 169 in 2018.
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Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.