Executive Summary

Apr 2019
PROSPECTS
Impact of tightened rules in bars/pubs

In Malaysia, although alcohol is banned in the states of Kelantan and Terengganu, the country’s population still consumes high levels of alcohol. Despite the high sales tax rate, alcohol is readily consumed in bars/pubs across the country.

Evolving coffee drinking culture spurs growth

Coffee drinking culture has been deeply rooted among Malaysians for generations. Old-style Hainanese coffee shops, commonly known as kopitiams, and Malay Indian restaurants, known as mamaks, reflect the strong Malaysian coffee drinking culture.

COMPETITIVE LANDSCAPE
McCafé and Starbucks on track to gain bigger shares

Coffee consumption is growing quickly in Malaysia. Starbucks and McCafé, the two largest chained specialist coffee shops, are capturing bigger shares as they carry out their expansion plans.

Changes at Old Town White Coffee

Founded in 1999, Old Town White Coffee is Malaysia’s largest white coffee chain, known for its white coffee as well as its traditional Ipoh coffee shop setting and ambience. On the back of intense competition in the café chain business, Old Town has switched its focus to its instant coffee mix, and significantly reduced operating café outlets from 192 to 169 in 2018.

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Cafés/Bars in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in Malaysia?
  • What are the major brands in Malaysia?
  • What are the growth prospects for specialist coffee shops in Malaysia?
  • How important are traditional cafés or bars to the foodservice landscape in Malaysia?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Cafés/Bars in Malaysia - Category analysis

HEADLINES

PROSPECTS

Impact of tightened rules in bars/pubs
Evolving coffee drinking culture spurs growth

COMPETITIVE LANDSCAPE

McCafé and Starbucks on track to gain bigger shares
Changes at Old Town White Coffee

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Positive economic growth boosts foodservice sales
Consumers’ dining preferences become increasingly value-driven
Chained operators focus on convenience, independent players stand out for their authenticity
Malaysia’s multi-ethnic demographics create unique proposition in fusion cuisine
Consumer foodservice set to maintain strong momentum

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources