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Country Report

Cafés/Bars in

Cafés/Bars in Malaysia

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Impact of tightened rules in bars/pubs

In Malaysia, although alcohol is banned in the states of Kelantan and Terengganu, the country’s population still consumes high levels of alcohol. Despite the high sales tax rate, alcohol is readily consumed in bars/pubs across the country.

Evolving coffee drinking culture spurs growth

The coffee drinking culture has been deeply rooted among Malaysians for generations. Old-style Hainanese coffee shops, commonly known as kopitiams, and Malay Indian restaurants, known as mamaks, reflect the strong Malaysian coffee drinking culture.

Channel operators face many challenges including lack of consumer loyalty, competition from bubble tea players and reduced consumer spending power

Consumers in this channel are not brand loyal and frequently switch between outlets. Often this is stimulated by social media where consumers are encouraged to visit independent cafés/bars as well as independent specialist coffee and tea shops.

COMPETITIVE LANDSCAPE

Starbucks retains lead by changing operational strategy

Starbucks Berjaya Coffee Co (M) Sdn Bhd is changing its strategy to close high rent, underperforming outlets and expand to smaller outlets and/or the drive through format to provide greater convenience, and to enable the company to be nearer its customer base. The company is strengthening its position by expanding three more Starbucks Reserve premium concept coffee stores in 2019 to better serve its loyal consumers with quality coffee beans and the sharing of coffee brewing knowledge.

Changes at Old Town White Coffee include extended opening hours and a revamped image

Old Town White Coffee is Malaysia’s largest white coffee chain, known for its white coffee as well as its traditional Ipoh coffee shop setting and ambience. The company’s strength lies in its instant coffee mix, which it exports worldwide and is well known to international tourists from the region.

Craveat Management introduces seasonal set meals and consumer-centric quality controls

Towards the end of the review period, Craveat Management and it Teh Tarik Place brand introduced seasonal set meals in order to compete with other leading players, especially Old Town. The company also continued to improve its internal services such as regular quality checks on its services, as well as food and beverages to ensure consumer satisfaction.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Malaysia?
What are the major brands in Malaysia?
What are the growth prospects for specialist coffee shops in Malaysia?
How important are traditional cafés or bars to the foodservice landscape in Malaysia?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Malaysia - Category analysis

HEADLINES

PROSPECTS

Impact of tightened rules in bars/pubs

Evolving coffee drinking culture spurs growth

Channel operators face many challenges including lack of consumer loyalty, competition from bubble tea players and reduced consumer spending power

COMPETITIVE LANDSCAPE

Starbucks retains lead by changing operational strategy

Changes at Old Town White Coffee include extended opening hours and a revamped image

Craveat Management introduces seasonal set meals and consumer-centric quality controls

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Market influenced by changing consumer habits, tourism, urbanisation and positive economic growth

Despite economic prosperity, consumers remain price-driven in their foodservice choices

Chained operators focus on convenience, independent players stand out for their authenticity

Malaysia’s multi-ethnic demographics create unique proposition in fusion cuisine

Consumer foodservice set to maintain strong momentum

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Impact of tightened rules in bars/pubs

Evolving coffee drinking culture spurs growth

Channel operators face many challenges including lack of consumer loyalty, competition from bubble tea players and reduced consumer spending power

COMPETITIVE LANDSCAPE

Starbucks retains lead by changing operational strategy

Changes at Old Town White Coffee include extended opening hours and a revamped image

Craveat Management introduces seasonal set meals and consumer-centric quality controls

Samples

Overview

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Table of Contents

Cafés/Bars in Malaysia - Category analysis

HEADLINES

PROSPECTS

Impact of tightened rules in bars/pubs

Evolving coffee drinking culture spurs growth

Channel operators face many challenges including lack of consumer loyalty, competition from bubble tea players and reduced consumer spending power

COMPETITIVE LANDSCAPE

Starbucks retains lead by changing operational strategy

Changes at Old Town White Coffee include extended opening hours and a revamped image

Craveat Management introduces seasonal set meals and consumer-centric quality controls

CATEGORY DATA

Consumer Foodservice in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Market influenced by changing consumer habits, tourism, urbanisation and positive economic growth

Despite economic prosperity, consumers remain price-driven in their foodservice choices

Chained operators focus on convenience, independent players stand out for their authenticity

Malaysia’s multi-ethnic demographics create unique proposition in fusion cuisine

Consumer foodservice set to maintain strong momentum

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

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