Cafés/bars will continue to revive gradually throughout the forecast period, although current value sales (constant 2022 prices) are not expected to attain pre-pandemic levels by 2026. Growth will be boosted by the return of international tourism, as the immediate threat of the COVID-19 virus begins to wane.
As in 2022, the forecast period will also see the continued expansion by the leading chains of their outlet networks. Starbucks’ franchise partner Berjaya, for example, is targeting 400 stores across the country by July 2023, with a focus on both urban and rural markets.
Chained cafés/bars players are expected to focus on improving the customer experience by introducing innovative technology. Central to this will be the development of mobile apps that simplify the online ordering and payment processes.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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