The cafés/bars category grew well during the review period partially due to the strong growth of bars/pubs, which hold a significant share in cafés/bars. With the government’s increase in support for FDI, more expats are coming in, bringing with them their drinking culture, especially in the bigger cities such as Jakarta, Tangerang and surrounding areas.
The coffee-drinking trend has now become a new lifestyle in Indonesia. Coffee shops from simple outlets to premium establishments are emerging quickly, competing to offer authentic flavours from a variety of the locally-produced coffees.
Cafés/bars is predicted to grow healthily in the forecast period thanks to the millennials’ lifestyle of socialising with friends and family and holding meetings in cafés/bars. The category will also benefit from the strong growth of specialist coffee and tea shops.
To increase the competitiveness level, some established players are going one step further and making their outlets attractions for consumers. With the many specialist coffee shops now mushrooming throughout the nation, Starbucks has just launched a new outlet in Bali employing a sanctuary concept.
Specialist coffee shops are mushrooming throughout the nation, especially in the bigger cities like Jakarta, Tangerang and surrounding areas. In the Kelapa Gading area, North Jakarta, there are at least 50 coffee shops in such a small area.
With the growth of the consumer foodservice industry, many players are trying to tap into the market, meaning there is more competition, especially in the cafés/bars category. Indonesia is currently moving very fast in terms of its digital progression and adoption thanks to the increasing impact of the millennial population.
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Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Indonesia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.