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Country Report

Cafés/Bars in

Cafés/Bars in Germany

Apr 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite the dynamism of coffee, flat growth expected in drinking places overall

Cafés/bars as a category captures formats that chiefly generate sales from beverages rather than food, and while consuming beverages in foodservice locations is more popular than ever in Germany, format blurring is diluting the opportunity for the highly specific formats included in this category. As a result, the category overall experienced only slight growth in 2019, avoiding broader declines due to the dynamism of specialist coffee and tea shops.

Coffee remains the key traffic driver, while specialists differentiate on quality

Specialist coffee shops outperformed the broader cafés/bars category in 2019, driven primarily by growing demand from consumers for premium and more specialised coffee offerings. Away-from-home coffee has been growing for years in Germany, and is now offered in a wide variety of formats.

Traditional pubs suffer continued declines

Traditional independent pubs, a specific format known locally as Kneipen, are ubiquitous in Germany. For years, however, the format has been in gradual decline, driven chiefly by urbanisation and demand for more modern drinking and eating places.

COMPETITIVE LANDSCAPE

McCafé continues to lead in Germany

The growing interest in coffee away from home has become an important opportunity for chained operators in cafés/bars, in particular. McCafé continues to lead sales, benefiting from widespread brand recognition and from an expansive footprint in Germany, as all McCafé outlets are attached to McDonald’s limited-service locations.

Coffee Fellows launches delivery service through partnership in 2019

Coffee Fellows has been one of the fastest growing players in cafés/bars for years, and remains the top domestic brand in specialist coffee shops in Germany. The chain has grown rapidly with a mixed format strategy, appearing as both standalone outlets in high-traffic urban areas as well as having outlets in transportation hubs like train stations, airports and key service stations on major roads.

Starbucks under pressure amidst growing competition in Germany

As a global player, Starbucks has grown rapidly in many countries, but growth in Germany has been stagnant in recent years. Starbucks sees renewed opportunities to grow in Germany with the company’s new Reserve format, a super-premium coffee experience that has been introduced in many global cities, and currently has outlets in Berlin, Frankfurt and Düsseldorf.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Germany?
What are the major brands in Germany?
What are the growth prospects for specialist coffee shops in Germany?
How important are traditional cafés or bars to the foodservice landscape in Germany?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Germany - Category analysis

HEADLINES

PROSPECTS

Despite the dynamism of coffee, flat growth expected in drinking places overall

Coffee remains the key traffic driver, while specialists differentiate on quality

Traditional pubs suffer continued declines

COMPETITIVE LANDSCAPE

McCafé continues to lead in Germany

Coffee Fellows launches delivery service through partnership in 2019

Starbucks under pressure amidst growing competition in Germany

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles and low unemployment fuel sales in 2019

Digitalisation slowly takes hold, while delivery services battle for share

Burger concepts setting trends which resonated strongly in 2019

Independents performance mixed, though opportunities in pop-ups and food trucks

Positive economic outlook a boon to foodservice, especially for chains

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Germany

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Executive Summary

New Report Guarantee

PROSPECTS

Despite the dynamism of coffee, flat growth expected in drinking places overall

Coffee remains the key traffic driver, while specialists differentiate on quality

Traditional pubs suffer continued declines

COMPETITIVE LANDSCAPE

McCafé continues to lead in Germany

Coffee Fellows launches delivery service through partnership in 2019

Starbucks under pressure amidst growing competition in Germany

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Overview

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Table of Contents

Cafés/Bars in Germany - Category analysis

HEADLINES

PROSPECTS

Despite the dynamism of coffee, flat growth expected in drinking places overall

Coffee remains the key traffic driver, while specialists differentiate on quality

Traditional pubs suffer continued declines

COMPETITIVE LANDSCAPE

McCafé continues to lead in Germany

Coffee Fellows launches delivery service through partnership in 2019

Starbucks under pressure amidst growing competition in Germany

CATEGORY DATA

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles and low unemployment fuel sales in 2019

Digitalisation slowly takes hold, while delivery services battle for share

Burger concepts setting trends which resonated strongly in 2019

Independents performance mixed, though opportunities in pop-ups and food trucks

Positive economic outlook a boon to foodservice, especially for chains

MARKET DATA

CORONAVIRUS (COVID-19)

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