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Country Report

Cafés/Bars in

Cafés/Bars in Germany

Apr 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cafés/bars benefit from socialising trend and favourable summer weather

In 2018, cafés/bars posted stronger volume and value growth compared to the previous year, despite a decline in outlet numbers, benefiting from the growing socialising trend in Germany. Bars/pubs and cafés, which combined account for the vast majority of value sales, saw value growth rise resulting as a result of the increasing consumer preference for socialising in consumer foodservice outlets.

Specialist coffee and tea shops see intensifying competition amid strong growth

In 2018, specialist coffee and tea shops recorded the highest value increase in cafés/bars, and posted higher growth in terms of transactions and outlets compared to the previous year. This can be explained by the increase in away-from-home coffee consumption in Germany, particularly among young and middle-aged consumers.

Cafés and bars/pubs benefit from focus on high-quality drinks

In 2018, both cafés and bars/pubs saw the number of outlets decline. Transaction volume growth was, however, still positive, while at the same time, value growth increased compared to 2017.

COMPETITIVE LANDSCAPE

Leading players in cafés capitalise on breakfast trends

In 2018, the leading players in cafés benefited from the growing consumer trend to socialise and spend more time and money in these outlets. Alex, Café Extrablatt and Café Bar Celona not only drew a growing number of consumers as a result of the long summer and the FIFA World Cup, but also through their modern store experience, innovative menus and large selection of breakfast items.

Growth of Coffee Fellows reflects rising level of competition

In 2018, Coffee Fellows continued its rapid expansion in Germany, closing the gap on Starbucks in terms of outlet numbers. In view of the expansion plans of Coffee Fellows and other competitors, Starbucks aims to distinguish itself from new entrants with new outlets that focus on unusual coffee specialties in a more sophisticated environment, under the name Starbucks Reserve.

New foreign entrants in 2018 will fuel competition

Given the overall strong growth of cafés/bars in Germany, there were several new market entrants in 2018, particularly in specialist coffee and tea shops. Along with Costa Coffee and Pret A Manger, the Swedish brands Espresso House and Wayne’s Coffee opened outlets in Germany, the former by taking over Balzac Coffee while the latter focuses on travel locations.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Germany?
What are the major brands in Germany?
What are the growth prospects for specialist coffee shops in Germany?
How important are traditional cafés or bars to the foodservice landscape in Germany?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Germany - Category analysis

HEADLINES

PROSPECTS

Cafés/bars benefit from socialising trend and favourable summer weather

Specialist coffee and tea shops see intensifying competition amid strong growth

Cafés and bars/pubs benefit from focus on high-quality drinks

COMPETITIVE LANDSCAPE

Leading players in cafés capitalise on breakfast trends

Growth of Coffee Fellows reflects rising level of competition

New foreign entrants in 2018 will fuel competition

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice continues to grow, thanks to increased mobility

More frequent consumption out of the home – from breakfast to snacks

More outlets adopt digital approach and delivery-only outlets start to emerge

Consumer foodservice poised for further growth with favourable demographic trends

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Cafés/Bars in Germany

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Executive Summary

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PROSPECTS

Cafés/bars benefit from socialising trend and favourable summer weather

Specialist coffee and tea shops see intensifying competition amid strong growth

Cafés and bars/pubs benefit from focus on high-quality drinks

COMPETITIVE LANDSCAPE

Leading players in cafés capitalise on breakfast trends

Growth of Coffee Fellows reflects rising level of competition

New foreign entrants in 2018 will fuel competition

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Overview

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Table of Contents

Cafés/Bars in Germany - Category analysis

HEADLINES

PROSPECTS

Cafés/bars benefit from socialising trend and favourable summer weather

Specialist coffee and tea shops see intensifying competition amid strong growth

Cafés and bars/pubs benefit from focus on high-quality drinks

COMPETITIVE LANDSCAPE

Leading players in cafés capitalise on breakfast trends

Growth of Coffee Fellows reflects rising level of competition

New foreign entrants in 2018 will fuel competition

CATEGORY DATA

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice continues to grow, thanks to increased mobility

More frequent consumption out of the home – from breakfast to snacks

More outlets adopt digital approach and delivery-only outlets start to emerge

Consumer foodservice poised for further growth with favourable demographic trends

MARKET DATA

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