The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreApr 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Cafés/bars as a category captures formats that chiefly generate sales from beverages rather than food, and while consuming beverages in foodservice locations is more popular than ever in Germany, format blurring is diluting the opportunity for the highly specific formats included in this category. As a result, the category overall experienced only slight growth in 2019, avoiding broader declines due to the dynamism of specialist coffee and tea shops.
Specialist coffee shops outperformed the broader cafés/bars category in 2019, driven primarily by growing demand from consumers for premium and more specialised coffee offerings. Away-from-home coffee has been growing for years in Germany, and is now offered in a wide variety of formats.
Traditional independent pubs, a specific format known locally as Kneipen, are ubiquitous in Germany. For years, however, the format has been in gradual decline, driven chiefly by urbanisation and demand for more modern drinking and eating places.
The growing interest in coffee away from home has become an important opportunity for chained operators in cafés/bars, in particular. McCafé continues to lead sales, benefiting from widespread brand recognition and from an expansive footprint in Germany, as all McCafé outlets are attached to McDonald’s limited-service locations.
Coffee Fellows has been one of the fastest growing players in cafés/bars for years, and remains the top domestic brand in specialist coffee shops in Germany. The chain has grown rapidly with a mixed format strategy, appearing as both standalone outlets in high-traffic urban areas as well as having outlets in transportation hubs like train stations, airports and key service stations on major roads.
As a global player, Starbucks has grown rapidly in many countries, but growth in Germany has been stagnant in recent years. Starbucks sees renewed opportunities to grow in Germany with the company’s new Reserve format, a super-premium coffee experience that has been introduced in many global cities, and currently has outlets in Berlin, Frankfurt and Düsseldorf.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cafés/Bars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cafés/Bars in Germany market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.