In recent years, there has been a significant increase in the demand for sustainable and vegan options in cafés and bars in Germany. This shift in consumer behaviour is primarily being driven by growing awareness of the impact of food production on the environment and animal welfare.
While no player in the consumer foodservice industry was immune to a crisis like the one cause by the COVID-19 pandemic, differences arise in the ways big companies face this kind of challenge in comparison to smaller outlets. Chained cafés are able to pivot quickly to other means of generating revenue, such as online ordering and delivery services, which allows them to keep functioning in adverse situations.
Online orders and deliveries of breakfast and café items has become increasingly popular in Germany, driven mainly by technological advancements and consumer behaviour being more open to test and try new ways of consuming. Even though this trend comes from the altered habits adopted during the COVID-19 pandemic, it has since continued to be seen in post-pandemic consumer behaviour.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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