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Country Report

Cafés/Bars in

Cafés/Bars in Germany

19 pages, Apr 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Different channels target different consumer groups

The four different channels covered by Euromonitor International in cafés/bars generally target different consumer groups. Bars/pubs are frequented by all age groups (above the legal drinking age of 18), cafés tend to appeal more to older generations thanks to their more traditional ambience and products and specialist coffee shops attract younger consumers due to their more modern décor and fashionable offerings, while juice/smoothie bars attract those consumers with an interest in healthy products.

Chained operators look to consolidate

Towards the end of the review period chained operators of cafés/bars in Germany focused largely on consolidation. Chains are generally concentrated in urban areas, which in 2017 continued to be characterised by a very high level of saturation, meaning that many players were forced to close unprofitable outlets.

Independents outperform chained operators in 2017

Independent operators outperformed chains in 2017 for the first time in the review period. Independent operators, like their chained counterparts, were also present in rural areas and were able to benefit from the fact that Germans to a significant degree dislike chains in consumer foodservice, which is even more so the case in full-service restaurants but also in cafés/bars.

COMPETITIVE LANDSCAPE

Chained environment led by multinationals like McCafé and Starbucks

Largely because of Germans’ reservations about chains in consumer foodservice in general and in cafés/bars in particular, the channel continued to be very fragmented in 2017, with this unlikely to change over the forecast period. The most successful chained players at the end of the review period were McDonald’s with its McCafé brand and Starbucks.

Coffee Fellows continues to gain ground

One chained operator which has been very successful is Coffee Fellows. The company’s growth can be attributed to a number of factors, particularly the opening of new outlets in travel locations, its attractive concept and the backing of a private equity company.

Different approaches regarding outlet styles in different locations

With regard to concepts and styles of specific outlets, these depend to a considerable degree on location. In busy and therefore more expensive locations, companies are trying to increase the share of takeaway and thereby attract additional customers, meaning décor and ambience are less important than efficient operations and quick customer service.

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Cafés and Bars Market Sample Report Cafés and Bars Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Germany?
What are the major brands in Germany?
What are the growth prospects for specialist coffee shops in Germany?
How important are traditional cafés or bars to the foodservice landscape in Germany?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Germany - Category analysis

HEADLINES

PROSPECTS

Different channels target different consumer groups

Chained operators look to consolidate

Independents outperform chained operators in 2017

COMPETITIVE LANDSCAPE

Chained environment led by multinationals like McCafé and Starbucks

Coffee Fellows continues to gain ground

Different approaches regarding outlet styles in different locations

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2012-2017
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2012-2017
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2012-2017
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2012-2017
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2012-2017
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2013-2017
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2014-2017
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2017-2022
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 18 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 20 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 21 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Cafés/Bars in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Different channels target different consumer groups

Chained operators look to consolidate

Independents outperform chained operators in 2017

COMPETITIVE LANDSCAPE

Chained environment led by multinationals like McCafé and Starbucks

Coffee Fellows continues to gain ground

Different approaches regarding outlet styles in different locations

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cafés/Bars in Germany - Category analysis

HEADLINES

PROSPECTS

Different channels target different consumer groups

Chained operators look to consolidate

Independents outperform chained operators in 2017

COMPETITIVE LANDSCAPE

Chained environment led by multinationals like McCafé and Starbucks

Coffee Fellows continues to gain ground

Different approaches regarding outlet styles in different locations

CATEGORY DATA

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

MARKET DATA

SOURCES

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