The COVID-19 crisis has seen notable shifts in the competitive landscape in cafés, with some chained players, such as Costa Coffee, deciding to pull out, whilst some independent players were unable to overcome the financial losses incurred as a result of the pandemic. While some independents closed temporarily, others were forced to close their stores permanently.
While other consumer foodservice channels, notably limited-service restaurants, noted a major shift towards takeaway and, in particular, delivery orders during the COVID-19 crisis as consumers looked to continue ordering meals despite not being able to dine in, this did not apply to cafés/bars. The main reason is that there is a general sense amongst the Moroccan population that the specific purpose of cafés, bars/pubs and specialist coffee and tea shops is to socialise with friends, acquaintances and members of one’s community over a period of many hours, during which numerous beverages may be imbibed.
The bars channel has suffered severely from conditions during the COVID-19 crisis. Travel restrictions had a very negative impact on bars/pubs as outlets in this channel located in major tourist destinations such as Marrakesh and Casablanca faced a double-whammy of not having access to foreign visitors whilst also being deprived of the domestic tourists that comprise a substantial proportion of the consumer base.
Over the forecast period, the chained cafés segment is expected to register moderate growth. The revival of more normal social and economic activity as the immediate threat from COVID-19 recedes, including consumers’ return to the office and to school, will support renewed demand in chained cafés.
The easing of curfew restrictions at the end of the previous year will create more favourable conditions for the development of bars sales in 2022. Households typically purchased alcoholic drinks from independent retailers and consumed them at home in 2021, but consumers are likely to return to drinking in bars as the forecast period progresses, with the social element of such venues a key attraction.
One of the major factors placing limits on the ability of cafés and bars to generate sales during the COVID-19 crisis was the absence of foreign tourists in Morocco, as well as the restrictions placed on the ability of local people to travel around the country. This hit bars/pubs in the key tourist destinations of Marrakesh and Casablanca hardest and means that it is these outlets that are likely to benefit the most from the eventual return to full capacity of Morocco’s crucial travel and tourism industry during the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!