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Learn moreApr 2020
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New independent and chained cafés and bars continue to open each year, in shopping centres, city centres and popular neighbourhoods. Cafés are visited by members of a wide range of households covering all social and economic classes and age groups, with the activity forming a central part of Moroccan culture.
The sales performance of bars/pubs in Morocco differs from month to month. While the current value growth of bars grows during the summer season, thanks to a high number of festivities and holidays, demand tends to decrease during the holy month of Ramadan when most bars close.
In 2019, employment agency Anapec and the Chamber of Commerce, Industry and Services (CCIS) of Rabat signed an agreement with ANPRCM – the National Association of Patrons of Cafés and Restaurants in Morocco. The agreement outlines plans to boost recruitment and improve opportunities for the continuous professional development of skills through staff training.
Cafés/bars was highly fragmented in 2019, with no clear leader. Though the Atlas Hospitality Morocco Hotels chain took the number one position, its lead was marginal and chained cafés/bars overall struggled to compete with their independent counterparts.
To keep abreast of the fierce competition among cafés, independent operators have developed various differentiation strategies. For example, several independent cafés in Casablanca offer co-working spaces within their premises, driving traffic and increasing transactions.
Starbucks, operated by Alshaya Maroc SAS in Morocco, has signed a partnership agreement with Total S.A.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cafés/Bars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cafés/Bars in Morocco market research report includes:
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.