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Country Report

Cafés/Bars in

Cafés/Bars in Morocco

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cafés/bars maintains central role in Moroccan daily life

New independent and chained cafés and bars continue to open each year, in shopping centres, city centres and popular neighbourhoods. Cafés are visited by members of a wide range of households covering all social and economic classes and age groups, with the activity forming a central part of Moroccan culture.

Steep sales decline in bars/pubs during Ramadan

The sales performance of bars/pubs in Morocco differs from month to month. While the current value growth of bars grows during the summer season, thanks to a high number of festivities and holidays, demand tends to decrease during the holy month of Ramadan when most bars close.

ANPCRM signs agreement to improve working conditions in consumer foodservice in Morocco

In 2019, employment agency Anapec and the Chamber of Commerce, Industry and Services (CCIS) of Rabat signed an agreement with ANPRCM – the National Association of Patrons of Cafés and Restaurants in Morocco. The agreement outlines plans to boost recruitment and improve opportunities for the continuous professional development of skills through staff training.

COMPETITIVE LANDSCAPE

Independent cafés dominate cafés/bars

Cafés/bars was highly fragmented in 2019, with no clear leader. Though the Atlas Hospitality Morocco Hotels chain took the number one position, its lead was marginal and chained cafés/bars overall struggled to compete with their independent counterparts.

Independent cafés compete through differentiation

To keep abreast of the fierce competition among cafés, independent operators have developed various differentiation strategies. For example, several independent cafés in Casablanca offer co-working spaces within their premises, driving traffic and increasing transactions.

Starbucks partners with Total petrol stations to introduce new concept

Starbucks, operated by Alshaya Maroc SAS in Morocco, has signed a partnership agreement with Total S.A.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Morocco?
What are the major brands in Morocco?
What are the growth prospects for specialist coffee shops in Morocco?
How important are traditional cafés or bars to the foodservice landscape in Morocco?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Morocco - Category analysis

HEADLINES

PROSPECTS

Cafés/bars maintains central role in Moroccan daily life

Steep sales decline in bars/pubs during Ramadan

ANPCRM signs agreement to improve working conditions in consumer foodservice in Morocco

COMPETITIVE LANDSCAPE

Independent cafés dominate cafés/bars

Independent cafés compete through differentiation

Starbucks partners with Total petrol stations to introduce new concept

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

Development continues to support growth of consumer foodservice in Morocco

Shift towards limited-service restaurants continues

Food delivery platforms and social media influencers take on crucial roles in competition

Independent operators benefit from local knowledge and trust

Development and modernisation to support growth over forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Morocco

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Executive Summary

New Report Guarantee

PROSPECTS

Cafés/bars maintains central role in Moroccan daily life

Steep sales decline in bars/pubs during Ramadan

ANPCRM signs agreement to improve working conditions in consumer foodservice in Morocco

COMPETITIVE LANDSCAPE

Independent cafés dominate cafés/bars

Independent cafés compete through differentiation

Starbucks partners with Total petrol stations to introduce new concept

Samples

Overview

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Table of Contents

Cafés/Bars in Morocco - Category analysis

HEADLINES

PROSPECTS

Cafés/bars maintains central role in Moroccan daily life

Steep sales decline in bars/pubs during Ramadan

ANPCRM signs agreement to improve working conditions in consumer foodservice in Morocco

COMPETITIVE LANDSCAPE

Independent cafés dominate cafés/bars

Independent cafés compete through differentiation

Starbucks partners with Total petrol stations to introduce new concept

CATEGORY DATA

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

Development continues to support growth of consumer foodservice in Morocco

Shift towards limited-service restaurants continues

Food delivery platforms and social media influencers take on crucial roles in competition

Independent operators benefit from local knowledge and trust

Development and modernisation to support growth over forecast period

MARKET DATA

CORONAVIRUS (COVID-19)

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