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Country Report

Cafés/Bars in

Cafés/Bars in Morocco

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

No shift towards takeaway and delivery is noted in cafés/bars as lockdown hits sales

2020 store significant sales declines seen across cafés/bars as the channel was hit hard by the COVID 19 pandemic. The main factor undermining sales growth in the category during the year was the availability of all outlets in the channel for extended period during the quarantine lockdown that was in place in the country between the middle of March and late June.

The intersection of Ramadan and the lockdown harms bars much less than cafés

It was a rather unfortunate coincidence that the quarantine lockdown that was imposed upon the population Morocco in response to the COVID-19 pandemic during 2020 coincided with the holy month of Ramadan. Ramadan is normally a very good time of year for Morocco’s cafés and restaurants as for many it is a time of celebration, socialising and feasting with friends and family.

Absence of foreign visitors and restrictions on travel among locals harm sales in bars

The travel restrictions that were in place during 2020 had a very negative impact on bars/pubs as outlets in this channel located in major tourist destinations such as Marrakesh and Casablanca faced a double-whammy of not having access to foreign visitors whilst also being deprived of the domestic tourists that comprise a substantial proportion of the consumer base. The first issue, that of foreign visitors being largely absent from Morocco during the year, was due to the country’s borders having been closed, a key measure taken to control the global spread of the COVID-19 virus.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Morocco?
What are the major brands in Morocco?
What are the growth prospects for specialist coffee shops in Morocco?
How important are traditional cafés or bars to the foodservice landscape in Morocco?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

No shift towards takeaway and delivery is noted in cafés/bars as lockdown hits sales

The intersection of Ramadan and the lockdown harms bars much less than cafés

Absence of foreign visitors and restrictions on travel among locals harm sales in bars

RECOVERY AND OPPORTUNITIES

Cafés/bars slated for a strong recovery due to their traditional positioning

The recovery of inbound and domestic tourism set to provide a strong boost to sales

Independent plays expected to gain ground on their chained rivals

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2015-2020
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025

Megatrends

Country Report

Cafés/Bars in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

No shift towards takeaway and delivery is noted in cafés/bars as lockdown hits sales

The intersection of Ramadan and the lockdown harms bars much less than cafés

Absence of foreign visitors and restrictions on travel among locals harm sales in bars

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Overview

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Table of Contents

Cafés/Bars in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

No shift towards takeaway and delivery is noted in cafés/bars as lockdown hits sales

The intersection of Ramadan and the lockdown harms bars much less than cafés

Absence of foreign visitors and restrictions on travel among locals harm sales in bars

RECOVERY AND OPPORTUNITIES

Cafés/bars slated for a strong recovery due to their traditional positioning

The recovery of inbound and domestic tourism set to provide a strong boost to sales

Independent plays expected to gain ground on their chained rivals

CATEGORY DATA

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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