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Country Report

Cafés/Bars in

Cafés/Bars in Morocco

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued growth for cafés

Cafés remains the largest foodservice category in terms of value in Morocco in 2017. The magnitude of cafés in the country can be explained by the fact that cafés are traditionally the most important place to socialise for men.

A developing category

Despite the large number of cafés/bars across Morocco, the category has not yet reached maturity and is expected to evolve and develop over the forecast period. Customer loyalty and client retention remains relatively low as many people are willing to go to a café far from where they live just to try a new menu and experience a different atmosphere.

Slower growth for bars/pubs

In contrast to cafés, bars/pubs will grow at a slower pace. In fact, the rising price of customs and taxes, religious beliefs and the growing awareness of the adverse effects of alcohol are factors that will hinder the growth of bars/pubs.

COMPETITIVE LANDSCAPE

Independent players lead

Atlas Hospitality Morocco SA leads chained bars/pubs. As its name suggests, the company focusses on the hotel industry.

Few chained juice/smoothie bars

Chained juice/smoothie bars is a relatively new concept to Morocco. Le Paradis du Fruit remains the dominant player and continues to see steady growth.

Increasing popularity of Starbucks

Alshaya Maroc SAS, Morocco’s brand owner of Starbucks, has recorded strong growth during recent years and is currently the leader in chained specialist coffee shops. It should be noted that what sets Starbucks apart in Morocco is its wide variety of products, and its creative and aggressive marketing strategies.

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Cafés and Bars Market Sample Report Cafés and Bars Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Morocco?
What are the major brands in Morocco?
What are the growth prospects for specialist coffee shops in Morocco?
How important are traditional cafés or bars to the foodservice landscape in Morocco?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Morocco - Category analysis

HEADLINES

PROSPECTS

Continued growth for cafés

A developing category

Slower growth for bars/pubs

COMPETITIVE LANDSCAPE

Independent players lead

Few chained juice/smoothie bars

Increasing popularity of Starbucks

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2012-2017
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2012-2017
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2012-2017
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2012-2017
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2012-2017
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2013-2017
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2014-2017
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2017-2022
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice continues to grow

Impact of changing lifestyles and e-commerce

Fierce competition from Asian consumer foodservice outlets

A very fragmented market largely dominated by independent players

Continued growth expected over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 18 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 20 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 21 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Cafés/Bars in Morocco

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Executive Summary

New Report Guarantee

PROSPECTS

Continued growth for cafés

A developing category

Slower growth for bars/pubs

COMPETITIVE LANDSCAPE

Independent players lead

Few chained juice/smoothie bars

Increasing popularity of Starbucks

Samples

Overview

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Table of Contents

Cafés/Bars in Morocco - Category analysis

HEADLINES

PROSPECTS

Continued growth for cafés

A developing category

Slower growth for bars/pubs

COMPETITIVE LANDSCAPE

Independent players lead

Few chained juice/smoothie bars

Increasing popularity of Starbucks

CATEGORY DATA

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice continues to grow

Impact of changing lifestyles and e-commerce

Fierce competition from Asian consumer foodservice outlets

A very fragmented market largely dominated by independent players

Continued growth expected over the forecast period

MARKET DATA

SOURCES

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