With tourism approaching its pre-pandemic levels, this will also help to support coffee expenditure over the forecast period, backed up by an average 3.3% increase in Moroccan household spending on coffee per year.
There are good prospects for international cafés/bars to enter Morocco, and the ever-increasing visibility and name for stability that Morocco is expected to have over the forecast period will serve to increase further foreign investment in this sector. Morocco Is MENA’s Second-Largest Market for Coffee Consumption, with an average of USD1.
Japanese chains are also expected to enter Morocco on the back of the good business environment which currently prevails. Moreso, Morocco’s embassy in Tokyo, Japan, celebrated the official start of two trade agreements that Morocco and Japan had originally signed in January 2020.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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