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Country Report

Cafés/Bars in

Cafés/Bars in Morocco

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for cafés/bars grows slowly in Morocco

The current value growth recorded by cafés/bars in Morocco was moderate in 2018, with saturated demand. Nonetheless, new independent cafés and chained specialist coffee and tea shops continue to open each year, in shopping centres, city centres and popular neighbourhoods.

Bars/pubs’ sales decrease during holy month of Ramadan

The sales performance of bars/pubs in Morocco differs from one month to another. While the current value growth of bars grows during the summer season due to the number of festivities and holidays, demand tends to decrease during the holy month of Ramadan as most bars close.

COMPETITIVE LANDSCAPE

Independent cafés enjoy huge popularity in Morocco

Independent cafés enjoy high popularity in Morocco, as they are part of the cultural identity of Moroccans. They are located on every corner, have flexible opening hours and are priced reasonably.

Independent cafés use differentiation strategies to compete

To keep abreast of the fierce competition amongst cafés, independent operators have developed differentiation strategies. Offering co-working spaces is one strategy used by some independent cafés in Casablanca, to drive traffic and increase transactions through their outlets.

Starbucks launches “Starbucks on the go” in partnership with Total petrol stations

Starbucks signed a partnership agreement with Total petrol station. It launched a new concept called “Starbucks on the go”, which is a self-service concept for Starbucks.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Morocco?
What are the major brands in Morocco?
What are the growth prospects for specialist coffee shops in Morocco?
How important are traditional cafés or bars to the foodservice landscape in Morocco?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Morocco - Category analysis

HEADLINES

PROSPECTS

Demand for cafés/bars grows slowly in Morocco

Bars/pubs’ sales decrease during holy month of Ramadan

COMPETITIVE LANDSCAPE

Independent cafés enjoy huge popularity in Morocco

Independent cafés use differentiation strategies to compete

Starbucks launches “Starbucks on the go” in partnership with Total petrol stations

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

Moderate growth for consumer foodservice in Morocco

Moroccan Government’s investment plans in major cities contribute to growth

Chained and independent restaurants invest in advertising to compete effectively

Independent outlets grow due to understanding of local demands

Consumer foodservice to grow due to investment projects and partnerships

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Cafés/Bars in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for cafés/bars grows slowly in Morocco

Bars/pubs’ sales decrease during holy month of Ramadan

COMPETITIVE LANDSCAPE

Independent cafés enjoy huge popularity in Morocco

Independent cafés use differentiation strategies to compete

Starbucks launches “Starbucks on the go” in partnership with Total petrol stations

Samples

Overview

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Table of Contents

Cafés/Bars in Morocco - Category analysis

HEADLINES

PROSPECTS

Demand for cafés/bars grows slowly in Morocco

Bars/pubs’ sales decrease during holy month of Ramadan

COMPETITIVE LANDSCAPE

Independent cafés enjoy huge popularity in Morocco

Independent cafés use differentiation strategies to compete

Starbucks launches “Starbucks on the go” in partnership with Total petrol stations

CATEGORY DATA

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

Moderate growth for consumer foodservice in Morocco

Moroccan Government’s investment plans in major cities contribute to growth

Chained and independent restaurants invest in advertising to compete effectively

Independent outlets grow due to understanding of local demands

Consumer foodservice to grow due to investment projects and partnerships

MARKET DATA

SOURCES

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