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Country Report

Cafés/Bars in

Cafés/Bars in Denmark

Apr 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The tradition of after-work drinks boosts the growth of bars/pubs, as businesses choose to use bars/pubs for formal work occasions

Bars/pubs recorded a positive increase in 2019, due to the continued trend of Danes going out in the evening, particularly for work-related occasions. The areas is strongly supported by businesses which host both formal events, such as Christmas parties, and informal gatherings, such as relaxed after-work drinks, which both actively contribute to the growth of bars/pubs.

Swedish player Espresso House opens a café within a bank, expanding the coffee experience for its consumers

Since an increasing number of players in consumer foodservice are focused on offering original and unique experiences, the cafés sector is also starting to vary the experiences it provides consumers. In line with this, the Swedish player Espresso House installed one of its coffee shops in a bank in Aarhus in 2019, expanding the choice of locations for consumer foodservice, and providing a coffee experience within the banking environment.

Cafés record growth, boosted by the Danish coffee culture and the tradition of hygge, as well as an increasing number of consumers eating out

Denmark is in the world’s top 10 in terms of coffee consumption. Coffee shops and cafés are particularly popular in the country, with growth boosted by the continued trend of eating out.

COMPETITIVE LANDSCAPE

Joe & The Juice leads juice/smoothie bars by focusing on its expansion strategy across Denmark, as well as abroad

Juice/smoothie bars encompass a small number of independent players nationwide and only one chained player: Joe & The Juice, which is prevalent throughout Denmark - focusing on its expansion’s strategy abroad while recording strong growth within the country. The player’s design - recognised by a Danish Design Award in 2018 – and its range of products have led to its increasing popularity in the country.

Chained cafés weaken in outlet numbers, as Mammamia registers as bankrupt in 2019

Chained outlets dominate juice/smoothie bars and specialist coffee and tea shops in numbers, and value sales. By contrast, independent outlets dominate bars/pubs and cafés in numbers and foodservice value.

McDonald’s joins the café landscape, leveraging off the popularity of cafés in the country to expand its consumer foodservice outlets

McDonald’s opened its first café in Denmark during 2019, responding to the demand of cafés in the country, while expanding its range of activities within consumer foodservice. The launch by the international giant is set to shake-up the landscape over the forecast period, bringing competition to other chained players, as well as independent outlets on the landscape.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Denmark?
What are the major brands in Denmark?
What are the growth prospects for specialist coffee shops in Denmark?
How important are traditional cafés or bars to the foodservice landscape in Denmark?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Denmark - Category analysis

HEADLINES

PROSPECTS

The tradition of after-work drinks boosts the growth of bars/pubs, as businesses choose to use bars/pubs for formal work occasions

Swedish player Espresso House opens a café within a bank, expanding the coffee experience for its consumers

Cafés record growth, boosted by the Danish coffee culture and the tradition of hygge, as well as an increasing number of consumers eating out

COMPETITIVE LANDSCAPE

Joe & The Juice leads juice/smoothie bars by focusing on its expansion strategy across Denmark, as well as abroad

Chained cafés weaken in outlet numbers, as Mammamia registers as bankrupt in 2019

McDonald’s joins the café landscape, leveraging off the popularity of cafés in the country to expand its consumer foodservice outlets

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Denmark - Industry Overview

EXECUTIVE SUMMARY

An increase in convenient food options partnered with rising disposable incomes and greater consumer spending confidence, boosts growth in 2019

Convenience, sustainability, unique dining experiences and vegetarian, vegan and organic food options shape the consumer foodservice landscape in 2019

McDonald's and Burger King retain their lead of the landscape, as Dane's continue to preference burgers, despite the increasing trend for vegetarian options

Chained players record strong growth; however, independent outlets record higher value sales, as consumers appreciate the focus on experience and traditional foods

Chained players will focus on expansion strategies and foodservice will see a rise in takeaway options, as an increasing amount of players align to consumer food trends

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Denmark

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Executive Summary

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PROSPECTS

The tradition of after-work drinks boosts the growth of bars/pubs, as businesses choose to use bars/pubs for formal work occasions

Swedish player Espresso House opens a café within a bank, expanding the coffee experience for its consumers

Cafés record growth, boosted by the Danish coffee culture and the tradition of hygge, as well as an increasing number of consumers eating out

COMPETITIVE LANDSCAPE

Joe & The Juice leads juice/smoothie bars by focusing on its expansion strategy across Denmark, as well as abroad

Chained cafés weaken in outlet numbers, as Mammamia registers as bankrupt in 2019

McDonald’s joins the café landscape, leveraging off the popularity of cafés in the country to expand its consumer foodservice outlets

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Overview

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Table of Contents

Cafés/Bars in Denmark - Category analysis

HEADLINES

PROSPECTS

The tradition of after-work drinks boosts the growth of bars/pubs, as businesses choose to use bars/pubs for formal work occasions

Swedish player Espresso House opens a café within a bank, expanding the coffee experience for its consumers

Cafés record growth, boosted by the Danish coffee culture and the tradition of hygge, as well as an increasing number of consumers eating out

COMPETITIVE LANDSCAPE

Joe & The Juice leads juice/smoothie bars by focusing on its expansion strategy across Denmark, as well as abroad

Chained cafés weaken in outlet numbers, as Mammamia registers as bankrupt in 2019

McDonald’s joins the café landscape, leveraging off the popularity of cafés in the country to expand its consumer foodservice outlets

CATEGORY DATA

Consumer Foodservice in Denmark - Industry Overview

EXECUTIVE SUMMARY

An increase in convenient food options partnered with rising disposable incomes and greater consumer spending confidence, boosts growth in 2019

Convenience, sustainability, unique dining experiences and vegetarian, vegan and organic food options shape the consumer foodservice landscape in 2019

McDonald's and Burger King retain their lead of the landscape, as Dane's continue to preference burgers, despite the increasing trend for vegetarian options

Chained players record strong growth; however, independent outlets record higher value sales, as consumers appreciate the focus on experience and traditional foods

Chained players will focus on expansion strategies and foodservice will see a rise in takeaway options, as an increasing amount of players align to consumer food trends

MARKET DATA

CORONAVIRUS (COVID-19)

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