Bars/pubs saw a particularly steep decline in 2020 as a result of the pandemic, and, although this channel recorded a strong rebound in 2021, it was still some way from a full recovery to its pre-pandemic value sales level. First lockdowns, then restrictions on opening hours, and then being allowed to open but not sell alcohol past certain times, added to the fact that this channel is not very suited to takeaway saw many players remain closed for a long time during the peaks in infection rates.
The challenging trading environment created by lockdown restrictions, social distancing rules and other aspects of the COVID-19 pandemic saw some cafés/bars operators enter into new partnerships in an effort to boost revenues. Espresso House, the dominant player in chained specialist coffee and tea shops, was especially active in this regard.
Players were exploring new concepts to try and attract consumers, for example Espresso House launched a coffee subscription service. This was made up of three different monthly subscription offers, functioning with the Espresso House app.
Espresso House plans to continue opening new outlets in Denmark over the forecast period. Having historically been concentrated in larger population centres like Copenhagen, Aarhus, Odense and Aalborg, the chain intends to focus on strengthening its presence in smaller cities.
In line with the wider movement towards digitalisation in the Danish foodservice market and to meet growing consumer demand for convenience, it is expected operators will continue to adopt new solutions for online ordering, takeaway and home delivery over the forecast period. In particular, more chains and independents are likely to develop mobile apps for ordering and payment as well as partnering with third party delivery platforms.
Even though cafés/bars suffered from people working from home more during the pandemic, over the forecast period this could also be seen as a potential new opportunity for establishments more suitable for remote working. Even though many people are expected to return to the office post-pandemic, it will likely not be to the same extent as before COVID-19, with remote working and learning remaining popular.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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