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Cafés/Bars in
France

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Intense competition and a slowdown in economic activity affect consumption

With the slowdown in economic growth in 2018 attributed to higher household taxes (fuel, tobacco and social security taxes), consumption in cafés/bars recorded another year of decline, despite the general enthusiasm provoked by the soccer World Cup in summer 2018. In addition, the competitive pressure from limited-service restaurants, convenience stores and traditional grocery retailers increased, especially as these players adopted diversification strategies to capture foodservice customers.

Strong changes within cafés/bars generate varied performances

Traditionally highly fragmented, cafés/bars is seeing structural changes, with the growing success of chained players at the cost of independents, which are often perceived as old-fashioned. As alcohol consumption is falling because of growing health concerns and campaigns focusing on prevention, consumers’ requirements changed.

Problems for cafés/bars in rural areas

Nevertheless, despite notable successes, cafés/bars has been severely hit by a structural drop in the number of outlets in rural and suburban areas. More than just being an economic activity, cafés/bars were a social link for some less populous areas.

COMPETITIVE LANDSCAPE
Starbucks and Columbus lead specialist coffee and tea shops

Specialist coffee and tea shops is represented by international chained players such as Starbucks, Segafredo, Illy and McCafé, but also by domestic players such as Columbus Café and French Coffee Shop. The competition strengthened during the review period, even though the category remained dominated by two players – Starbucks Coffee France and Columbus Développement, which are continuously expanding in France.

Chains of bars/pubs emerge, dominated by Groupe Bertrand CHR

Whilst bars/pubs faced economic difficulties, chained players experienced dynamic current value growth in the review period, which continued in 2018. Groupe Bertrand CHR through its brand Au Bureau is the leading player in bars/pubs in France, with a concept inspired by London pubs.

Ongoing digitalisation – a race towards investment

In order to support their development, chained specialist coffee and tea shops and bars/pubs are engaged in a race towards digitalisation. In this regard, the international player Starbucks Coffee France has a competitive advantage, as it provided the “mobile order & pay” service in France in 2017, four years after introducing it in the US.

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Cafés/Bars in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in France?
  • What are the major brands in France?
  • What are the growth prospects for specialist coffee shops in France?
  • How important are traditional cafés or bars to the foodservice landscape in France?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Cafés/Bars in France - Category analysis

HEADLINES

PROSPECTS

Intense competition and a slowdown in economic activity affect consumption
Strong changes within cafés/bars generate varied performances
Problems for cafés/bars in rural areas

COMPETITIVE LANDSCAPE

Starbucks and Columbus lead specialist coffee and tea shops
Chains of bars/pubs emerge, dominated by Groupe Bertrand CHR
Ongoing digitalisation – a race towards investment

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in France - Industry Overview

EXECUTIVE SUMMARY

Modest but still positive value growth for consumer foodservice
Digitalisation highlights the differences between channels
Newcomers intensify the competition in limited-service restaurants
The performance of chained players is triggered by higher unit prices
Investment in digital tools, improved food quality and expansion to new locations

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources