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Cafés/bars continued to record a weak performance in 2019 linked to the ongoing declines experienced by the largest categories of independent bars/pubs and independent cafés. Many of these establishments have been severely impacted by the drop in the number of outlets located in rural and suburban areas; in addition to running a business, many of these independent cafés/bars were a social link for less populous areas comprising older generations.
Specialist coffee and tea shops continued to record the strongest performance in current value terms in 2019 in addition to expanding its outlet network due to the efforts of globally-renowned names such as Starbucks and McCafé. The category remains relatively immature in France and is only comprised of chained players with no independents present at the end of the review period.
After several years of decline, the niche of juice/smoothie bars experienced a tentative recovery in 2019, a trend that is set to continue into the forecast period and supported by chained operators. Over the course of the review period, the category recorded fluctuating growth rates with increasing pressure from supermarkets such as Franprix, which introduced self-service squeezed juice machines for its customers in addition to the juice offer through street stalls/kiosks.
Unlike independent operators of bars/pubs, chained players continued to buck the declining trend in 2019. Groupe Bertrand CHR, which owns Au Bureau, a concept inspired by London pubs, strengthened its overall lead of cafés/bars, gaining further value share and adding to its outlet network through franchising.
Au Bureau was followed by a number of chained specialist coffee shops including internationals Starbucks, which recorded the most impressive current value growth in 2019, McCafé and Illy in addition to local brands such as Columbus Café and French Coffee Shop. Competition has continued to strengthen amongst these specialists as consumer demand for contemporary concepts offering high-quality coffee and snacks intensified.
The concentrated category of chained bars/pubs is likely to expand over the forecast period, given its further potential for growth in France compared to independents. One newcomer to the category in the spring of 2019 was Scottish brand BrewDog which opened its first brewery in France.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cafés/Bars industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.