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A rise in disposable income levels and an expanding urban population of young adults will drive the growth of cafés/bars over the forecast period. Bars/pubs, the largest and most mature subcategory within cafés/bars, suffered from consumers minimising non-essential spending earlier in the review period, due to economic uncertainty.
Challenging economic conditions affected the growth of cafés/bars during the review period, resulting in a reduction in spending on social gatherings and nightlife. However, with a return to stronger economic growth, it is predicted that this category will see growing investment in bars and clubs over the forecast period, as more urban consumers seek attractive nightlife options.
Health awareness is rising in Nigeria, particularly in relation to the health benefits of consuming fruit and vegetables on a daily basis. Coupled with increasingly busy lifestyles, which can make it difficult for people to spend time shopping for and preparing fresh fruit and vegetables, this trend is driving growing demand for juice/smoothie bars, which saw the strongest current value growth in 2019.
Bars/pubs continues to be characterised by a large number of independent outlets across the country, with most being small and basic. There are no significant chains within the channel, as no operator has yet seen the benefit of owning a large number of outlets, particularly as low margins and the high cost of operations limit profitability.
An increase in health awareness campaigns is likely in the forecast period, with this being a key focus area of World Bank funding in the forecast period. As a result, consumers are expected to increasingly seek healthy diets, particularly among urban mid- and high-income groups.
Due to the lack of a developed coffee culture, there were still only a few outlets present in specialist coffee and tea shops in Nigeria at the end of the review period. Although the number of outlets increased prior to the 2016 economic recession, this resulted in closures as many consumers turned their backs on specialist coffee and tea shops, partly due to these often offering high prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cafés/Bars industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.