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Country Report

Cafés/Bars in

Cafés/Bars in Nigeria

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising disposable income levels boost sales as young urban adults drive growth of cafés/bars

A rise in disposable income levels and an expanding urban population of young adults will drive the growth of cafés/bars over the forecast period. Bars/pubs, the largest and most mature subcategory within cafés/bars, suffered from consumers minimising non-essential spending earlier in the review period, due to economic uncertainty.

Improvement in the economy set to encourage outlet volume expansion

Challenging economic conditions affected the growth of cafés/bars during the review period, resulting in a reduction in spending on social gatherings and nightlife. However, with a return to stronger economic growth, it is predicted that this category will see growing investment in bars and clubs over the forecast period, as more urban consumers seek attractive nightlife options.

Juice/smoothie bars benefit from fresh, healthy and modern image

Health awareness is rising in Nigeria, particularly in relation to the health benefits of consuming fruit and vegetables on a daily basis. Coupled with increasingly busy lifestyles, which can make it difficult for people to spend time shopping for and preparing fresh fruit and vegetables, this trend is driving growing demand for juice/smoothie bars, which saw the strongest current value growth in 2019.

COMPETITIVE LANDSCAPE

Emergence of chains likely in nightclubs within bars/pubs

Bars/pubs continues to be characterised by a large number of independent outlets across the country, with most being small and basic. There are no significant chains within the channel, as no operator has yet seen the benefit of owning a large number of outlets, particularly as low margins and the high cost of operations limit profitability.

Health awareness campaign to increase the growth of juice/smoothie bars

An increase in health awareness campaigns is likely in the forecast period, with this being a key focus area of World Bank funding in the forecast period. As a result, consumers are expected to increasingly seek healthy diets, particularly among urban mid- and high-income groups.

Specialist coffee and tea shops could also offer avenue for chained expansion

Due to the lack of a developed coffee culture, there were still only a few outlets present in specialist coffee and tea shops in Nigeria at the end of the review period. Although the number of outlets increased prior to the 2016 economic recession, this resulted in closures as many consumers turned their backs on specialist coffee and tea shops, partly due to these often offering high prices.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Nigeria?
What are the major brands in Nigeria?
What are the growth prospects for specialist coffee shops in Nigeria?
How important are traditional cafés or bars to the foodservice landscape in Nigeria?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Nigeria - Category analysis

HEADLINES

PROSPECTS

Rising disposable income levels boost sales as young urban adults drive growth of cafés/bars

Improvement in the economy set to encourage outlet volume expansion

Juice/smoothie bars benefit from fresh, healthy and modern image

COMPETITIVE LANDSCAPE

Emergence of chains likely in nightclubs within bars/pubs

Health awareness campaign to increase the growth of juice/smoothie bars

Specialist coffee and tea shops could also offer avenue for chained expansion

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 8 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 9 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 10 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 12 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Growth continues with modern consumer foodservice outlets appealing to younger consumers

Third party delivery platforms benefit from changes in consumer lifestyles

Small number of chained leaders limited to limited-service restaurants

Independents dominate thanks to wide presence and accessible prices

Young, urban population and rise in number of employed women will encourage consumers to eat out

MARKET DATA

Table 13 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 14 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 15 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 16 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 17 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 18 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 20 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 22 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 23 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 24 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Nigeria

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Executive Summary

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PROSPECTS

Rising disposable income levels boost sales as young urban adults drive growth of cafés/bars

Improvement in the economy set to encourage outlet volume expansion

Juice/smoothie bars benefit from fresh, healthy and modern image

COMPETITIVE LANDSCAPE

Emergence of chains likely in nightclubs within bars/pubs

Health awareness campaign to increase the growth of juice/smoothie bars

Specialist coffee and tea shops could also offer avenue for chained expansion

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Overview

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Table of Contents

Cafés/Bars in Nigeria - Category analysis

HEADLINES

PROSPECTS

Rising disposable income levels boost sales as young urban adults drive growth of cafés/bars

Improvement in the economy set to encourage outlet volume expansion

Juice/smoothie bars benefit from fresh, healthy and modern image

COMPETITIVE LANDSCAPE

Emergence of chains likely in nightclubs within bars/pubs

Health awareness campaign to increase the growth of juice/smoothie bars

Specialist coffee and tea shops could also offer avenue for chained expansion

CATEGORY DATA

Consumer Foodservice in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Growth continues with modern consumer foodservice outlets appealing to younger consumers

Third party delivery platforms benefit from changes in consumer lifestyles

Small number of chained leaders limited to limited-service restaurants

Independents dominate thanks to wide presence and accessible prices

Young, urban population and rise in number of employed women will encourage consumers to eat out

MARKET DATA

CORONAVIRUS (COVID-19)

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