TWS earbuds is expected to continue to be a popular category over the forecast period. It is expected that premium products will outperform their mass counterparts as, with more consumers set to work from home one or more days a week on a permanent basis, a growing number of people are prepared to spend more on headphones that offer superior noise cancellation features and better-quality microphones.
Further declines are expected for wireless headbands, with better performance expected in premium brands compared to mass wireless headbands. This is due to the ongoing cannibalisation from TWS earbuds, along with the fact the premium products remain the mainstay of the global giants, whereas mass products attract unbranded players and thus are more transient.
While there is an increasing premiumisation trend in headphones overall, with noise cancelling features and superior quality of audio (such as seen from Apple, Sennheiser, Bose, etc), there is also a demand for mass products – generally coming from younger generations, seeking unbranded and cheaper Chinese products to fit their more limited budgets. As such, this will lead to further unbranded and lower-priced entries into TWS earbuds over the forecast period.
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Understand the latest market trends and future growth opportunities for the Headphones industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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