Headphones will register healthy volume growth over the forecast period, with constant value growth also rising, but not too significantly as the average price of headphones fall, due to increasing competition. All the same, with the economic outlook uncertain due to global factors such as the war in Ukraine, which could lead to soaring inflation as a result in particular of energy price hikes, this could dampen volume sales over the forecast period.
Price competition within TWS earbuds will make this segment more accessible to a wider consumer base. This will be particularly noticeable within premium options with the latter set to see further drops in the average unit price, which will drive a greater shift in volume terms from wireless earphones to TWS earbuds.
Apple AB is set to retain its overall leadership of headphones over the forecast period, due to its strength in TWS earbuds through its AirPods brand, which has continued to post positive demand due to the removal of the headphone jack on its newer smartphone models. Nevertheless, the player will lose volume share, as smaller competitors have improved their technology and are also much more affordable.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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