Headphones is expected to register healthy volume growth over the forecast period, with constant value growth also rising, but not too significantly as the average price of headphones will fall, due to increasing competition. At the same time, with the economic outlook uncertain due to global factors such as the war in Ukraine, which could lead to soaring inflation as a result in particular of energy price hikes, volume sales could be more constrained over the forecast period.
Price competition within TWS earbuds will make this category more accessible to a wider consumer base. This will be particularly noticeable within premium options with these set to see further drops in average unit price, which will drive a greater shift in volume terms from wireless earphones to TWS earbuds.
Apple AB is set to retain its overall leadership of headphones over the forecast period, due to its strength in TWS earbuds through its AirPods brand, which has continued to post positive demand due to the removal of the headphone jack on its newer smartphone models. Nevertheless, the player is expected to lose volume share, as smaller competitors are continuing to improve their technology and are also much more affordable.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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