An increasing number of brands are pursuing aggressive pricing strategies in order to stimulate demand. This is most evident in the dynamic and fast-growing TWS earbuds category where a vast number of brands will continue to jostle for position in the coming years.
E-commerce sales started to slow down during the review period as demand for headphones weakened. It is unlikely that consumers will stop visiting physical stores completely as most value being able to touch, test, and try headphones in-store before purchasing (even if they end up purchasing the product online).
In 2023, TWS earbuds posted only mild growth and as this category matures in the coming years, the rate of growth will increasingly flatten out. Healthy growth rates can still be expected, as the benefits of these products will become more widespread until the category is saturated.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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