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Headphones in China

January 2023
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USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Headphones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Headphones industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Headphones in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Headphones in China?
  • Which are the leading brands in China?
  • How are products distributed in China?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Headphones in China - Category analysis

KEY DATA FINDINGS

TWS earbuds is the backbone of growth in headphones
Mass TWS earbuds sees a rise in the average unit price
Audio experiences to the forefront of innovation, following mass adoption
Healthy growth ahead for headphones
Dare to differentiate – challenges and opportunities for traditional audio manufacturers
Table 1 Sales of Headphones by Category: Volume 2017-2022
Table 2 Sales of Headphones by Category: Value 2017-2022
Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 4 Sales of Headphones by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Headphones: % Volume 2018-2022
Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 7 Distribution of Headphones by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 9 Forecast Sales of Headphones by Category: Value 2022-2027
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Consumer Electronics in China - Industry Overview

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What is next for consumer electronics?
Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Headphones

    • Mass Wireless Headbands
    • Premium Wireless Headbands
    • Mass Wireless Earphones
    • Premium Wireless Earphones
    • Mass TWS Earbuds
    • Premium TWS Earbuds

Headphones

This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Headphones research and analysis database.

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