Over the forecast period, headphones is expected to continue to post healthy growth momentum, with a mid-single digit retail volume CAGR. The majority of future sales growth will be driven by mass TWS earbuds, followed by premium TWS earbuds.
The competition in headphones is growing fiercer between smartphone manufacturers and traditional audio manufacturers. In 2022, Apple is expected to continue to lead headphones, followed by Xiaomi and Huawei.
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Understand the latest market trends and future growth opportunities for the Headphones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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