Headphones will see further growth in over the forecast period, albeit at a slower pace than witnessed during the boom in 2020-2021. With more people using their mobile devices for entertainment and communication, the need for headphones that offer high-quality sound and reliable connectivity will increase.
As in 2023, growth will be led by TWS earbuds, thanks to their greater convenience, as well technological improvements from manufacturers in terms of sound quality, noise cancellation, comfort and design. Average prices are also expected to decline over the forecast period, making higher-end TWS earbuds more affordable for a wider range of consumers.
E-commerce is expected to become more relevant in headphones over the forecast period. The category already has a high percentage of sales through the online channel, and this is expected to grow further, as consumers increasingly seek a wider range of options at competitive price points.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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