TWS earbuds is set to generate strong growth in Argentina during the forecast period as the category’s image for offering highly advanced devices continues to underpin rising demand. Furthermore, the fact that TWS earbuds are ideally paired with devices in other technologically advanced and increasingly popular categories such as smart wearables means that TWS earbuds will be able to benefit from the increasing consumer interest in the most up-to-date portable consumer electronics devices that employ the latest technology.
Online sales of headphones increased substantially over the course of the review period, with the spike in sales of these products via e-commerce at the peak of the COVID-19 pandemic in 2020 a major reason for this trend. However, consumers have continued to turn to online sales channels to source their headphones during the post-pandemic era and this is a reflection of various factors.
Over the forecast period, it is expected that average unit prices will fall across all categories of headphones and this is set to be due to the proliferation of mass brands across wireless headbands, wireless earphones and TWS earbuds. At the same time, the prices charged for the leading premium brands are also expected to drop as fierce competition among premium players will inevitably force them to reduce their profit margins to remain competitive.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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