One of the main reasons local consumers have shunned wireless earbuds in the past was the more mediocre sound quality when compared to traditional headphones. As such, recent TWS earbud releases have placed heavy emphasis on improving sound quality.
Headphones is set to become increasingly competitive over the forecast period, as technological advancements increase, and a growing number of new brands and players are drawn to the category. In the past, the big names in audio were the best known, such as Bose, Bang & Olufsen, and Sennheiser, as these brands offered comparatively better sound quality compared to their less specialised competitors.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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