The expected rising demand for smartphones and the growing popularity of music and video streaming and gaming, coupled with rising internet penetration and improvements in mobile technology, are all likely to positively impact the growth of headphones in the forecast period. Consumers are also likely to become more sophisticated in their purchasing decisions in the forecast period, thus there is expected to be a growing consumer preference for a more enhanced audio experience.
TWS earbuds is the only category within headphones which is projected to record growth in retail volume terms in the forecast period. This growth is based on more consumers shifting from wireless earphones to the more practical and convenient option of TWS earbuds.
Over the forecast period, Samsung’s leading position in headphones will likely be threatened by the growing competition from more affordable brands such as Oppo and Xiaomi. This trend will likely mimic the one being seen in smartphones, as these Chinese brands are expected to become more aggressive in launching new headphones, especially within the rapidly growing area of TWS earbuds.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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