Headphones in Chile remains divided between wired options and Bluetooth headphones, with a large percentage of consumers targeting the latter. The evolution of technology has meant that wireless headphones can outweigh traditional wired versions.
The penetration of e-commerce has risen substantially since 2020 and it is already a fundamental distribution channel in the sales structure of many players. It is expected that heading into 2023, significant investments will continue to be made to adjust online platforms to customer demands and, in line with an omnichannel approach, redefine the retail of headphones in Chile.
Despite the technological evolution of the category, wired headphones are still perceived by some Chileans as more practical. This trend is gaining momentum and driven by online discussions as to why some consumers are returning to wired headphones.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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