The slow vaccine roll-out led to many workplaces continuing remote work conditions and schools persisting with online learning in the Philippines in 2021. Online conferencing has helped drive the growth of headphones, as more consumers look for ways to easily listen to and take calls.
Consumers are looking for more devices that can keep up with their lifestyles. There is greater demand for portable headphones with longer battery lives and fast charging to allow users to remain wire-free longer while listening to content.
The highest volume growth rate in 2021 will be recorded by TWS (True Wireless Stereo) earbuds. These products offer convenience, good sound quality and compatibility with newer smartphones.
Further competition in terms of the number of brands entering headphones will lead to greater price reductions as a response to more competition and ageing technology. Mass TWS earbuds is predicted to do well in terms of volume growth over the forecast period, especially with value-for-money-loving Filipinos.
Consumer appetite for better audio will lead to manufacturers focusing on greater technological improvements that can help them stand out from the competition. There will be greater focus on providing a blend of comfort, noise cancellation and superior well-balanced sound quality.
With several new models successfully launched via the e-commerce channel during the pandemic, manufacturers are becoming more confident that these are products that consumers are comfortable buying online. It is likely that this trend will help accelerate a greater shift towards e-commerce over the forecast period.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Headphones research and analysis database.
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