Despite the maturity of jeans in Australia, the category offers further growth opportunities over the forecast period. One key growth driver will be the fact that brands outside of the category are expected to continue to form partnerships with producers of jeans, which offers expansion opportunities through diversification.
The global pandemic has highlighted the need for brands of apparel and footwear to support communities thorough corporate responsibility initiatives. This trend is expected to prevail over the forecast period, with players and retailers expected to place a greater emphasis on offering value beyond profit by launching purpose-driven campaigns to engage with consumers.
There is growing awareness amongst local consumers of the textile waste attributed to apparel and footwear in Australia and its impact on the planet through unsustainable and poor-quality products. Australians are likely to increasingly prefer brands and retailers which take an holistic approach to sourcing eco-friendly materials and engaging in sustainability.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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