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Jeans in Morocco

March 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Jeans industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Jeans industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Jeans in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Jeans in Morocco?
  • Which are the leading brands in Morocco?
  • How are products distributed in Morocco?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Jeans in Morocco?
  • Where is future growth expected to be most dynamic?

Jeans in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand
LC Waikiki brand increases its share to become the joint leader
Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

RECOVERY AND OPPORTUNITIES

Economic recovery to stimulate jeans sales
Discounting to boost volumes but limit potential for current value growth
Store reopenings to kickstart recovery of premium jeans

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2015-2020 Table 2 Sales of Jeans by Category: Value 2015-2020 Table 3 Sales of Jeans by Category: % Volume Growth 2015-2020 Table 4 Sales of Jeans by Category: % Value Growth 2015-2020 Table 5 Sales of Men’s Jeans by Category: Volume 2015-2020 Table 6 Sales of Men’s Jeans by Category: Value 2015-2020 Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020 Table 8 Sales of Men’s Jeans by Category: % Value Growth 2015-2020 Table 9 Sales of Women’s Jeans by Category: Volume 2015-2020 Table 10 Sales of Women’s Jeans by Category: Value 2015-2020 Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020 Table 12 Sales of Women’s Jeans by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Jeans: % Value 2016-2020 Table 14 LBN Brand Shares of Jeans: % Value 2017-2020 Table 15 Forecast Sales of Jeans by Category: Volume 2020-2025 Table 16 Forecast Sales of Jeans by Category: Value 2020-2025 Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Jeans by Category: % Value Growth 2020-2025 Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025 Table 20 Forecast Sales of Men’s Jeans by Category: Value 2020-2025 Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025 Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025 Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025 Table 24 Forecast Sales of Women’s Jeans by Category: Value 2020-2025 Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2015-2020 Table 28 Sales of Apparel and Footwear by Category: Value 2015-2020 Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020 Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Apparel and Footwear: % Value 2016-2020 Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020 Table 33 Distribution of Apparel and Footwear by Format: % Value 2015-2020 Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2020 Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025 Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025 Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025 Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Jeans research and analysis database.

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