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Country Report

Jeans in

Jeans in Morocco

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation leads fashion trend for casual apparel mixed with smart styles

Whilst economy and standard jeans account for the largest volume of sales, premium and super premium jeans are recording the highest and fastest volume growth, and premium jeans records the highest value growth in 2019. Whilst premium and super premium jeans are still niche to more affluent consumers, there is an increasing trend for more relaxed fashions which mix casual styles (such as jeans and also as seen in sportswear) with more chic apparel.

Branded jeans gain popularity for high quality and low prices

Branded jeans are increasingly becoming more popular than unbranded jeans, thanks to the growing expansion of standard brands which offer good quality at low prices, for example as can be seen with the leading Marjane brand (from company leader in jeans, SNI Societé Nationale d'Investissement Corp) and with LC Waikiki (from LC Waikiki Maroc). The combination of quality with affordability is a driver which is seen across a number of apparel categories in Morocco, and manufacturers are focussing on this offer as part of their competitive strategies.

More relaxed dress codes and hybrid fashion styles boost sales of jeans across the board

As seen in sportswear, professional dress codes have become more relaxed, with more consumers embracing hybrid fashions which combine casual apparel with smarter styles. This trend is also serving jeans, as touched upon above with regards to the success of women’s premium jeans.

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand

SNI Societé Nationale d'Investissement Corp continues to lead jeans in company terms, thanks to the popularity of its private label Marjane brand, along with the player’s extensive distribution network. However, the player only maintains its place by a very small percentage and Folly Fashion SA is hot on its heels with the Marwa brand, followed by Aksal Groupe SA with the Zara brand (although Zara is smaller in brand terms, due to it being quite an expensive label).

LC Waikiki brand increases its share, but is yet unable to pose any real threat to the leading players

The LC Waikiki brand from LC Waikiki Maroc was previously tipped as one to watch. However, whilst still increasing its value share in brand terms in 2019, moving from fifth to fourth place, the brand is as yet unable to pose any real threat to the leading players in jeans.

Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

Channels for jeans in Morocco are varied, with consumers often purchasing from retail specialists or hypermarkets. However, as seen with other apparel categories, online shopping is increasing in popularity in Morocco and this is also impacting jeans.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Morocco - Category analysis

HEADLINES

PROSPECTS

Premiumisation leads fashion trend for casual apparel mixed with smart styles

Branded jeans gain popularity for high quality and low prices

More relaxed dress codes and hybrid fashion styles boost sales of jeans across the board

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand

LC Waikiki brand increases its share, but is yet unable to pose any real threat to the leading players

Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stronger spending power and lifestyle trends supporting overall growth in apparel and footwear in Morocco

Social media led fashion trends and price/quality ratios strongly influencing sales

High competition creating a fragmented environment for apparel players

Growth of internet retailing leading to more impulse purchases

Trends as seen expected to continue to drive growth over the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation leads fashion trend for casual apparel mixed with smart styles

Branded jeans gain popularity for high quality and low prices

More relaxed dress codes and hybrid fashion styles boost sales of jeans across the board

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand

LC Waikiki brand increases its share, but is yet unable to pose any real threat to the leading players

Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Jeans in Morocco - Category analysis

HEADLINES

PROSPECTS

Premiumisation leads fashion trend for casual apparel mixed with smart styles

Branded jeans gain popularity for high quality and low prices

More relaxed dress codes and hybrid fashion styles boost sales of jeans across the board

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand

LC Waikiki brand increases its share, but is yet unable to pose any real threat to the leading players

Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

CATEGORY DATA

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stronger spending power and lifestyle trends supporting overall growth in apparel and footwear in Morocco

Social media led fashion trends and price/quality ratios strongly influencing sales

High competition creating a fragmented environment for apparel players

Growth of internet retailing leading to more impulse purchases

Trends as seen expected to continue to drive growth over the forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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