Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Jeans in

Jeans in Morocco

Mar 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand

SNI Societé Nationale d'Investissement Corp remains the joint leader (with LC Waikiki) in jeans in company terms, thanks to the popularity of its private label Marjane brand, along with the player’s extensive distribution network.

LC Waikiki brand increases its share to become the joint leader

The LC Waikiki brand from LC Waikiki Maroc was the other leading company in 2020. The company’s strategy is to invest in its namesake brand to increase awareness and recruit new customers, particularly consumers in the lower-income and mid-income brackets.

Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

Channels for jeans in Morocco are varied, with consumers often purchasing from retail specialists or hypermarkets. However, as seen with other apparel categories, online shopping is increasing in popularity in Morocco and this is also impacting jeans.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Jeans in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand

LC Waikiki brand increases its share to become the joint leader

Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

RECOVERY AND OPPORTUNITIES

Economic recovery to stimulate jeans sales

Discounting to boost volumes but limit potential for current value growth

Store reopenings to kickstart recovery of premium jeans

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2015-2020
Table 2 Sales of Jeans by Category: Value 2015-2020
Table 3 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 4 Sales of Jeans by Category: % Value Growth 2015-2020
Table 5 Sales of Men’s Jeans by Category: Volume 2015-2020
Table 6 Sales of Men’s Jeans by Category: Value 2015-2020
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
Table 9 Sales of Women’s Jeans by Category: Volume 2015-2020
Table 10 Sales of Women’s Jeans by Category: Value 2015-2020
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Jeans: % Value 2016-2020
Table 14 LBN Brand Shares of Jeans: % Value 2017-2020
Table 15 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 16 Forecast Sales of Jeans by Category: Value 2020-2025
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 33 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa – 2020

Megatrends

Country Report

Jeans in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand

LC Waikiki brand increases its share to become the joint leader

Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Jeans in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

SNI Societé Nationale d'Investissement Corp continues to lead jeans thanks to popularity of Marjane brand

LC Waikiki brand increases its share to become the joint leader

Online shopping options benefit jeans, as it is easy for consumers to know what size they take as per brand and style

RECOVERY AND OPPORTUNITIES

Economic recovery to stimulate jeans sales

Discounting to boost volumes but limit potential for current value growth

Store reopenings to kickstart recovery of premium jeans

CATEGORY DATA

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports