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Country Report

Jeans in

Jeans in Morocco

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New consumer orientations, from economy to standard

Jeans are indispensable to the modern Moroccan wardrobe, being considered an essential piece for casual wear, ensuring that jeans registered a good value performance in 2017. However, there were changes in 2017, with consumers’ preferences shifting from economy to standard jeans.

Premium Jeans is fastest growing in 2017

Premium jeans recorded the highest value growth in 2017. Premium women's jeans was the main factor of growth as Moroccan women always place casual wear in their top preferences; for jeans, they are more inclined to invest in high-quality products.

The threats of the informal market

The informal trading of jeans is expected to grow and become increasingly popular in Morocco; this phenomenon continued to spread its negative influence over sales of jeans, which is also expected for the forecast period. Authorities are trying to tackle this situation and have been setting appropriate strategies to deal with these issues.

COMPETITIVE LANDSCAPE

Marjane is leading brand of jeans in 2017

SNI Societé Nationale d'Investissement Corp maintained its leading position in jeans in 2017 with its brand Marjane, losing marginal value share from 2016. The company continued to take advantage of its massive network through Marjane supermarkets, which are spread across the entire country.

LC Waikiki is the fastest growing brand

Due to its advertising and promotion strategy through multiple discount seasons throughout the year, LC Waikiki recorded the fastest growth in value terms in 2017. It benefits from a pricing strategy based on a harmonised price/quality relationship, that targets low-income and mid-income consumers, the purpose of this strategy is to improve product reconciliation for customers and drive up sales in 2017 as well as over the forecast period.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Morocco - Category analysis

HEADLINES

PROSPECTS

New consumer orientations, from economy to standard

Premium Jeans is fastest growing in 2017

The threats of the informal market

COMPETITIVE LANDSCAPE

Marjane is leading brand of jeans in 2017

LC Waikiki is the fastest growing brand

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records healthy performance

Thriving labour market in Morocco

Apparel and footwear retail is fragmented

Internet retailing is a growing sales channel for apparel and footwear

Steady growth is expected over the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New consumer orientations, from economy to standard

Premium Jeans is fastest growing in 2017

The threats of the informal market

COMPETITIVE LANDSCAPE

Marjane is leading brand of jeans in 2017

LC Waikiki is the fastest growing brand

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Overview

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Table of Contents

Jeans in Morocco - Category analysis

HEADLINES

PROSPECTS

New consumer orientations, from economy to standard

Premium Jeans is fastest growing in 2017

The threats of the informal market

COMPETITIVE LANDSCAPE

Marjane is leading brand of jeans in 2017

LC Waikiki is the fastest growing brand

CATEGORY DATA

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records healthy performance

Thriving labour market in Morocco

Apparel and footwear retail is fragmented

Internet retailing is a growing sales channel for apparel and footwear

Steady growth is expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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