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Country Report

Jeans in

Jeans in Morocco

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Standard jeans continues to gain share from economy jeans

The jeans category continued to record steady growth in 2018 thanks to being a common article of clothing for both men and women. All categories are expected to grow further over the forecast period, although there will likely continue to be a change in structure.

Premium women’s jeans remains the fast growing category

Premium women’s jeans remained the fast growing category in 2018, albeit only accounting for a 5% share of overall value sales. This trend is expected to continue over the forecast period, largely due to the fact that women tend to pay more attention to fashion than men.

Role of jeans role is changing

Innovation is a key factor changing the role of jeans. More consumers are becoming interested in fashion trends and designs rather than solely the comfort aspect of jeans.

COMPETITIVE LANDSCAPE

LC Waikiki seeking to become the leader in jeans

LC Waikiki ranked fourth in jeans in 2018 but continued to grow its share and close the gap on its rivals. The company is investing in its namesake brand to increase awareness and recruit new customers, particularly low- and middle-income householders.

SNI Societé Nationale d'Investissement Corp remains the leading player

SNI Societé Nationale d'Investissement Corp remained the leading player in jeans in 2018 but continued to see its value share decline. The company’s leading position can be attributed to the strength of its Marjane brand, particularly in the economy segment.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Morocco - Category analysis

HEADLINES

PROSPECTS

Standard jeans continues to gain share from economy jeans

Premium women’s jeans remains the fast growing category

Role of jeans role is changing

COMPETITIVE LANDSCAPE

LC Waikiki seeking to become the leader in jeans

SNI Societé Nationale d'Investissement Corp remains the leading player

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Morocco continues to grow steadily in 2018

Impact of the 2018 FIFA World Cup

Apparel and footwear competitive environment becoming increasingly tough

Internet retailing becoming an alternative distribution channel in Morocco

Apparel and footwear expected to continue to grow steadily over the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in Morocco

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Executive Summary

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PROSPECTS

Standard jeans continues to gain share from economy jeans

Premium women’s jeans remains the fast growing category

Role of jeans role is changing

COMPETITIVE LANDSCAPE

LC Waikiki seeking to become the leader in jeans

SNI Societé Nationale d'Investissement Corp remains the leading player

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Overview

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Table of Contents

Jeans in Morocco - Category analysis

HEADLINES

PROSPECTS

Standard jeans continues to gain share from economy jeans

Premium women’s jeans remains the fast growing category

Role of jeans role is changing

COMPETITIVE LANDSCAPE

LC Waikiki seeking to become the leader in jeans

SNI Societé Nationale d'Investissement Corp remains the leading player

CATEGORY DATA

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Morocco continues to grow steadily in 2018

Impact of the 2018 FIFA World Cup

Apparel and footwear competitive environment becoming increasingly tough

Internet retailing becoming an alternative distribution channel in Morocco

Apparel and footwear expected to continue to grow steadily over the forecast period

MARKET DATA

DEFINITIONS

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