Jeans are considered a necessity by many different consumer groups, and the category is frequently updated with new designs, cuts and colours. This provides considerable opportunities for development during the forecast period.
Consumers will continue to budget and adopt a frugal mindset in the coming years. The economic impact of the crisis has led to a growing focus on pricing with consumers enticed by promotions and discounts over brand loyalty in 2022.
Imported jeans brands will continue to be very expensive in Morocco over the forecast period, especially as prices remained impacted by the global increase in raw materials and freight costs brought on by rising inflation and fuel prices. Local brands are far more competitively priced and consequently will have a wider appeal among consumers at a time of rising living costs.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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