Mexican consumers have a special affinity for wearing jeans, being noted as one of the countries where jeans are worn the most per week, making Mexico an extremely attractive territory for multinational companies in this sector. Some of the factors which have led to this particular popularity of jeans, include their versatility and durability – since the average lifespan of a single pair of quality jeans is up-to-ten years, it is even considered a long-term investment in terms of clothing.
Jeans as a garment is considered slow-fashion, because it does not follow an ephemeral trend or have a shortened life cycle. However, with sustainability and ethics trends on the rise, the knowledge of the environmental impact caused by the production of a single pair of jeans has caused concern among consumers.
The new fashion trends in denim jeans, especially seen in the female audience of the new generations, have contributed to the increase in sales of the various brands available – despite inflationary pressures leading to price-sensitivity overall. The formats of hybrid activities, such as virtual working, the relaxation of clothing styles overall, consumers’ search for comfort, have all driven the adaptation of new styles in jeans.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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