Jeans is set to see positive growth throughout the forecast period, given that its products are considered to be timeless and versatile and to weather any changes in fashion trends. Both premium and super premium jeans will drive overall growth, and full recovery to pre-pandemic volume sales for jeans overall is predicted for 2023/4.
Until now, high-quality jeans in Indonesia have been equated with multinational brands. However, local jeans brand Jiniso, which is only a few years old, is rising rapidly and is much-loved by young Indonesians in particular.
In 2022 local jeans community Darahkubiru collaborated with Lee Cooper Indonesia in a denim battle. The event gathered denim lovers from across the nation to create the best fading on raw selvedge jeans, with the main prize being money.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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