Executive Summary

Oct 2018
PROSPECTS
Casual-working policies fuelling demand for jeans

The rise of start-up companies is resulting in a shift from traditional formal work wear towards casual alternatives. Indeed, even established companies such as DBS Bank, Unilever and adidas are complying with this trend and changing their official regulations.

Slim-fit and lightweight jeans dominate sales

Lightweight jeans remain highly popular due to Indonesia’s tropical and humid climate, with consumers tending to choose thin but durable materials for clothing. Moreover, the majority of lightweight jeans sold in the country are sanforised, which are mass produced and cheaper than unsanforised jeans.

Boom in demand for women’s culotte jeans

Culotte jeans are becoming more popular since many women celebrities and models wear this style on various occasions. Mango, Lois and Lee Cooper already sell culotte jeans, although this area is dominated by local players and unbranded jeans.

COMPETITIVE LANDSCAPE
Levi’s continues to enjoy strong popularity

Levi’s remains highly popular in Indonesia, with the brand enjoying a strong level of consumer trust. Indeed, Levi’s jeans are available in most big and small cities across Indonesia and are sold via both department and mono stores, as well as online operators.

Fast fashion and independent brands becoming more aggressive

Fast fashion brands such as Uniqlo and H&M are expanding aggressively in Indonesia. In addition to focusing on large cities, these brands are also opening many new stores in second and third tier cities.

Rapid internet retailing growth within mass market

While consumers in Indonesia are gradually shifting from traditional stores to internet retailing, this phenomenon is only seen among mass products, with premium and super premium areas not being affected. For example, super premium jeans sales are dominated by unsanforised or raw jeans.

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Jeans in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Jeans in Indonesia?
  • What are the major brands in Indonesia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Jeans in Indonesia - Category analysis

HEADLINES

PROSPECTS

Casual-working policies fuelling demand for jeans
Slim-fit and lightweight jeans dominate sales
Boom in demand for women’s culotte jeans

COMPETITIVE LANDSCAPE

Levi’s continues to enjoy strong popularity
Fast fashion and independent brands becoming more aggressive
Rapid internet retailing growth within mass market

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Improving economy and lifestyle trends fuel demand
Impact of healthy lifestyle, athleisure and street-style trends
Tighter competition between global and local brands
Internet retailing gaining share from traditional stores
More challenges expected in coming years

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources