E-commerce saw significant growth due to the COVID-19 pandemic, and this is set to continue over the forecast period as more consumers realise the convenience, ease of use and low prices available online. Jeans are among the most popular items for online shopping, especially with Romanian women.
Jeans were a must-have item in the wardrobes of both Romanian women and men pre-pandemic as they are fashionable and suitable to wear for many occasions. Diversity in terms of shapes, colours or styles mean these items of clothing appeal to a wide array of consumers with different styles and tastes.
Standard jeans and super premium jeans are expected to see the strongest current value growth in the forecast period. Most Romanians can afford the former, while the latter will continue to be supported by higher-income consumers who were less affected by the financial impact of the pandemic.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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