Jeans is expected to see a double-digit current value CAGR in the coming five years, driven by the return of tourist consumption. Tourist consumption historically accounted for almost half of sales of jeans in Hong Kong before the pandemic hit.
Fast fashion players such as Uniqlo and Zara appeal to local consumers with their value for money wide selection of jeans, enabling consumers to mix-and-match and change styles. The strong competition from fast fashion players is expected to continue in the forecast period, posing a threat to the growth of premium and luxury jeans specialists in the market.
Local consumers have embraced yoga pants and joggers as wardrobe staples, wearing these pieces not only when they exercise, but also for daily activities. With the athleisure trend here to stay, jeans players are therefore keen to launch products that increase comfort and functionality to appeal to the majority of consumers, who are now searching for comfortable and functional clothing which allows them to effortlessly transition from their daily routine to sports and exercise.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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