Before the COVID-19 crisis, there was considerable demand generated through “tiangge” retailers, which are basically very inexpensive physical stores that look like bazaars and typically sell non branded items, factory defects, or even second hand goods. With the pandemic, these were shut down or limited so that people could not visit them to purchase products.
A growing proportion of the Filipino population will pay attention to fashion trends in the forecast period, and yet, with globalisation and rising consumer image consciousness, individuality is also being encouraged, even when it comes to jeans. Successful players are focusing on consumer groups with clear preferences for different cuts of jeans, especially middle- and older-aged consumers.
A lasting effect of the COVID-19 crisis is likely to be the boost it has provided to the athleisure trend. Indeed, the shift in consumer attitudes has encouraged some brands active within jeans to increase their sales by focusing attention and production on more successful products such as comfortable clothing or items positioned as athleisure.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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