Home seclusion during pandemic-induced lockdowns led to greater demand for comfortable apparel and functionality in Brazil. Such attributes favoured more relaxed styles and comfortable, flexible material featuring elastane, and styles that could be adopted for both exercise and the office, including athleisure.
While the novelty of athleisure, loungewear and comfortable fashion can make the competitive landscape more complex, jeans is considered an iconic apparel piece within the global fashion environment. It offers a wide range of styles, is worn by consumers of different generations, and can be adapted for various occasions, such as mixed with formal or more casual pieces, for leisure or work.
Canatiba, Cedro, Santista, Paranatex, and Vicunha are among the main manufacturers of jeans in Brazil and are responsible for leading the development of innovation and new attributes. In addition, these players offer support to emerging designers by investing in fashion contests that recruit new stylists who produce inclusive fashion concepts.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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