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Country Report

Jeans in

Jeans in Brazil

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Social restrictions imposed to combat COVID-19 severally reduce jeans sales

The fashion spotlight during the quarantine that took up most of the year was focused on comfort and resulted in peak demand for sweatpants, thus undermining the need for jeans. The home-office strategy adopted by many companies saw an important group of consumers opt for even more casual items of loungewear.

Problems in supply chain negatively impact jeans demand

The resumption of consumption after quarantine was eased by the government occurred when manufacturers were still reconfiguring their production. The local currency devaluation made external markets more interesting for raw material suppliers and the result was that most manufacturers lack supplies of cotton and denim, among other materials.

Despite the difficult year, jeans remain basic items in growing capsule wardrobes

Even though the category suffered a strong impact in 2020, the trends towards capsule wardrobes (comprising fewer pieces) and sustainable consumption tend to favour jeans during the coming years. Most fashion consultants suggest the minimum composition of a capsule wardrobe should have at least two pairs of jeans to be combined with a few other basic pieces and accessories.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social restrictions imposed to combat COVID-19 severally reduce jeans sales

Problems in supply chain negatively impact jeans demand

Despite the difficult year, jeans remain basic items in growing capsule wardrobes

RECOVERY AND OPPORTUNITIES

Increased sales of sweatpants, knitwear and gym wear expected to remain relevant in the coming years

New fabric technologies in jeans are expected to drive the category

More diverse shapes and touches see positive prospects together with calming and vibrant colours

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2015-2020
Table 2 Sales of Jeans by Category: Value 2015-2020
Table 3 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 4 Sales of Jeans by Category: % Value Growth 2015-2020
Table 5 Sales of Men’s Jeans by Category: Volume 2015-2020
Table 6 Sales of Men’s Jeans by Category: Value 2015-2020
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
Table 9 Sales of Women’s Jeans by Category: Volume 2015-2020
Table 10 Sales of Women’s Jeans by Category: Value 2015-2020
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Jeans: % Value 2016-2020
Table 14 LBN Brand Shares of Jeans: % Value 2017-2020
Table 15 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 16 Forecast Sales of Jeans by Category: Value 2020-2025
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear suffers historic decline due to COVID-19 pandemic

Brazil among the world’s epicentres of COVID-19

Demand for social responsibility forces innovation

Mass introduction to e-commerce expected to gain traction

Optimism about the future tinged with concerns about intensified social inequality

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 33 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in the Americas - 2020

Megatrends

Country Report

Jeans in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Social restrictions imposed to combat COVID-19 severally reduce jeans sales

Problems in supply chain negatively impact jeans demand

Despite the difficult year, jeans remain basic items in growing capsule wardrobes

Samples

Overview

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Table of Contents

Jeans in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social restrictions imposed to combat COVID-19 severally reduce jeans sales

Problems in supply chain negatively impact jeans demand

Despite the difficult year, jeans remain basic items in growing capsule wardrobes

RECOVERY AND OPPORTUNITIES

Increased sales of sweatpants, knitwear and gym wear expected to remain relevant in the coming years

New fabric technologies in jeans are expected to drive the category

More diverse shapes and touches see positive prospects together with calming and vibrant colours

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear suffers historic decline due to COVID-19 pandemic

Brazil among the world’s epicentres of COVID-19

Demand for social responsibility forces innovation

Mass introduction to e-commerce expected to gain traction

Optimism about the future tinged with concerns about intensified social inequality

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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