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Country Report

Jeans in

Jeans in Brazil

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium and super premium jeans continue to outperform the category

Usually categories that target a wealthier clientele are less affected by economic swings, as consumers´ purchasing power remains relatively stable. Within jeans in Brazil, such a trend was no different as premium and super premium jeans continued to outperform other segments.

Increasing production costs affect certain segments

Towards the end of the review period, many manufacturers had to increase their prices of jeans, as inflation rates directly affected local costs and the depreciation of the Real against the US dollar pressured production costs. As low- and mid-income consumers were more affected by such movements, both economy and standard jeans suffered more than other segments.

Positive performance expected for jeans overall

Over the forecast period, all segments within jeans are expected to record positive growth rates. However, premium and super premium should continue outpacing other types.

COMPETITIVE LANDSCAPE

Smaller brands should increase their presence over the forecast period

Large apparel and footwear specialist retailers continued to dominate the competitive landscape in 2017, but smaller brands are increasing their presence in the country. Newer brands are being introduced to jeans focusing on consumers who desire a differentiated design.

Older brands return with local operations

In 2017, previously existing brands in Brazil returned with local operations. One example is Italian brand Replay that launched local operations, after being present in Brazil from 2003 to 2007.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Brazil - Category analysis

HEADLINES

PROSPECTS

Premium and super premium jeans continue to outperform the category

Increasing production costs affect certain segments

Positive performance expected for jeans overall

COMPETITIVE LANDSCAPE

Smaller brands should increase their presence over the forecast period

Older brands return with local operations

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Brazil

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Executive Summary

New Report Guarantee

PROSPECTS

Premium and super premium jeans continue to outperform the category

Increasing production costs affect certain segments

Positive performance expected for jeans overall

COMPETITIVE LANDSCAPE

Smaller brands should increase their presence over the forecast period

Older brands return with local operations

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Overview

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Table of Contents

Jeans in Brazil - Category analysis

HEADLINES

PROSPECTS

Premium and super premium jeans continue to outperform the category

Increasing production costs affect certain segments

Positive performance expected for jeans overall

COMPETITIVE LANDSCAPE

Smaller brands should increase their presence over the forecast period

Older brands return with local operations

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

MARKET DATA

DEFINITIONS

SOURCES

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