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Country Report

Jeans in

Jeans in Brazil

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slow economic recovery influences the flat performance in jeans

Jeans is one of the most developed categories in Brazil and, as a very mature product area, its growth rate is expected to be aligned closely with the evolution of GDP. Brazil is one of the most important denim manufacturers globally and one of the few countries that owns the whole process along the value chain, from the cotton crops, to the textile infrastructure and the robust base of consumers.

New features help to leverage consumer interest in jeans

If jeans has been suffering the impact of the athleisure trend globally in recent years, the innovations in denim production are increasingly more embedded with technology imported from sportswear to offer more functionality in the products. Especially popular among women, elastane stretch, models silhouettes and features such as “liposuction effect”, which promise to give consumers “a new body image”.

Sustainability leads innovation with a mindset of green fibres and fabrics

Big retailers are beginning to work with other players to promote the appeal of reduced environmental impact to final consumers. Raw materials are reducing the usage of water and new alternatives, such as the cultivation of coloured cotton, are avoiding the need for a dying process.

COMPETITIVE LANDSCAPE

Renner launches exclusive collections of jeans with innovative fabric

Lojas Renner recently launched an exclusive collection under the name Re Jeans, with products developed under the concept of the circular economy, made using recycled jeans. The objective is to increase the importance of the products made using more sustainable raw materials or processes.

Levi’s expands distribution in partnership with Riachuelo

In 2019, Levi’s menswear, womenswear and childrenswear lines started to be distributed through Riachuelo’s physical stores and e-commerce operations. While Levi’s is aiming to achieve a broader target audience with this move, Riachuelo will look to benefit from the presence in its stores of the high-quality Levi’s products, as perceived by consumers, allied to the higher average prices, also increasing the chances of raising consumer expenditure in the retailer’s outlets.

Local manufacturers introduce world-class innovations to jeans fabric

Vicunha, Canatiba, Cedro, Santista and Covolan are among the main denim manufacturers in Brazil that are actively participating in the “reinvention” of jeans. Some of their innovations are used in the product mix of many local and international jeans brands, introducing features such as different textures, cosmetic properties, health benefits, stretching capabilities and sustainable dying processes.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Brazil - Category analysis

HEADLINES

PROSPECTS

Slow economic recovery influences the flat performance in jeans

New features help to leverage consumer interest in jeans

Sustainability leads innovation with a mindset of green fibres and fabrics

COMPETITIVE LANDSCAPE

Renner launches exclusive collections of jeans with innovative fabric

Levi’s expands distribution in partnership with Riachuelo

Local manufacturers introduce world-class innovations to jeans fabric

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2014-2019
Table 2 Sales of Jeans by Category: Value 2014-2019
Table 3 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 4 Sales of Jeans by Category: % Value Growth 2014-2019
Table 5 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 6 Sales of Men’s Jeans by Category: Value 2014-2019
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 9 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 10 Sales of Women’s Jeans by Category: Value 2014-2019
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Jeans: % Value 2015-2019
Table 14 LBN Brand Shares of Jeans: % Value 2016-2019
Table 15 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 16 Forecast Sales of Jeans by Category: Value 2019-2024
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Gradual recovery continues in 2019 on the back of slow economic reheating

Market consolidation is the main growth avenue for such a fragmented industry

New players and technological features intensify the challenges and the competition

E-commerce continues evolving despite the limiting factors

Uncertain economic projections demand strategic movements for growth

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 33 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Jeans in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slow economic recovery influences the flat performance in jeans

New features help to leverage consumer interest in jeans

Sustainability leads innovation with a mindset of green fibres and fabrics

COMPETITIVE LANDSCAPE

Renner launches exclusive collections of jeans with innovative fabric

Levi’s expands distribution in partnership with Riachuelo

Local manufacturers introduce world-class innovations to jeans fabric

Samples

Overview

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Table of Contents

Jeans in Brazil - Category analysis

HEADLINES

PROSPECTS

Slow economic recovery influences the flat performance in jeans

New features help to leverage consumer interest in jeans

Sustainability leads innovation with a mindset of green fibres and fabrics

COMPETITIVE LANDSCAPE

Renner launches exclusive collections of jeans with innovative fabric

Levi’s expands distribution in partnership with Riachuelo

Local manufacturers introduce world-class innovations to jeans fabric

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Gradual recovery continues in 2019 on the back of slow economic reheating

Market consolidation is the main growth avenue for such a fragmented industry

New players and technological features intensify the challenges and the competition

E-commerce continues evolving despite the limiting factors

Uncertain economic projections demand strategic movements for growth

MARKET DATA

DEFINITIONS

SOURCES

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