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Country Report

Jeans in

Jeans in Brazil

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium jeans outperforms the category, growing even during the economic crisis

Products that represent a higher investment are usually the first to be impacted by an economic crisis. However, this has not been the case with jeans in Brazil, as premium-priced items are purchased even by consumers at lower socioeconomic levels.

Special features are especially popular, boosting sales of higher-priced jeans

Especially popular amongst women are jeans which incorporate special and new features derived from new technologies, such as elastane stretch, modelling silhouette and features such as “liposuction effect”, which promise to give consumers a new body image. Such innovations are expected to remain popular in the forecast period.

A positive performance expected for all price platforms in jeans

Brazil not only has many consumers who purchase jeans, but also has important jeans manufacturers, such as Vicunha Têxtil, Santista Têxtil, Capricórnio Têxtil, Canatiba, Cedro and Covolan. The local supply chain sees a constantly dynamic environment, with many novelties and developments and many brands involved in the design conceptions, which leads to a diverse landscape of offers within this category.

COMPETITIVE LANDSCAPE

Large retailers continue to dominate the competitive landscape

Riachuelo (Guararapes Confecções) and Renner, which are amongst the main Brazilian retailers, increased their value shares in jeans in 2018, due to strong communication efforts allied to innovations in their portfolios. In 2018, Renner launched its first collection of jeans made of recycled thread, with sales boosted by the public debate regarding conscious consumption and upcycling.

Levi’s increases local production

One of the most important brands in jeanswear in the Brazilian market, Levi’s, began local production in 2017, with local production now representing nearly half of the volumes sold in Brazil. With this move, the company became more protected against currency exchange variations, and its prices remained more competitive.

Store openings by Levi’s

Another strategy adopted by Levi’s in 2018 was the opening of new outlets, with seven stores opened, and more stores planned for 2019. It also started a new format, offering physical stores in which consumers only try on the products, whilst buying them via the internet and receiving them at home.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Brazil - Category analysis

HEADLINES

PROSPECTS

Premium jeans outperforms the category, growing even during the economic crisis

Special features are especially popular, boosting sales of higher-priced jeans

A positive performance expected for all price platforms in jeans

COMPETITIVE LANDSCAPE

Large retailers continue to dominate the competitive landscape

Levi’s increases local production

Store openings by Levi’s

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Minimal growth in 2018, as the performance seen in 2017 is unsustainable

The competition intensifies, leveraging innovations to differentiate

Fiercer competition results in strategic mistakes

E-commerce grows strongly, but factors limit growth

Soft economic improvements demand more sophisticated strategies for growth

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jeans in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium jeans outperforms the category, growing even during the economic crisis

Special features are especially popular, boosting sales of higher-priced jeans

A positive performance expected for all price platforms in jeans

COMPETITIVE LANDSCAPE

Large retailers continue to dominate the competitive landscape

Levi’s increases local production

Store openings by Levi’s

Samples

Overview

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Table of Contents

Jeans in Brazil - Category analysis

HEADLINES

PROSPECTS

Premium jeans outperforms the category, growing even during the economic crisis

Special features are especially popular, boosting sales of higher-priced jeans

A positive performance expected for all price platforms in jeans

COMPETITIVE LANDSCAPE

Large retailers continue to dominate the competitive landscape

Levi’s increases local production

Store openings by Levi’s

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Minimal growth in 2018, as the performance seen in 2017 is unsustainable

The competition intensifies, leveraging innovations to differentiate

Fiercer competition results in strategic mistakes

E-commerce grows strongly, but factors limit growth

Soft economic improvements demand more sophisticated strategies for growth

MARKET DATA

DEFINITIONS

SOURCES

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