Executive Summary

Mar 2019
PROSPECTS
Economy jeans sees the best performance

The rising cost of living and decreasing disposable incomes amongst expatriates led to greater price-sensitivity. As consumers’ purchasing power was negatively affected by the unstable economic conditions, they now prefer to buy competitively-priced jeans from well-established chained retailers selling apparel under one roof, which often provide good-quality fashionable jeans offering value for money.

Jeans remain a staple item for the youth population

Popular amongst both expatriates and Saudis, jeans are a staple in the wardrobes of young and middle-aged consumers. Whilst the elderly population prefers to wear traditional clothing, the growing young population prefers more relaxed and fashionable jeanswear.

Higher demand for women’s jeans than men’s jeans

Women are always on the lookout for the latest trends and fashionable clothing. It is no different when it comes to jeans.

COMPETITIVE LANDSCAPE
Al Bandar Trading continues to lead jeans

The success of Al Bandar Trading can be attributed to several factors. First, the brand is able to provide a wide range of products from which to choose.

Fawaz Abdulaziz Al Hokair closely follows

In 2018, Al Bandar Trading was closely followed by Fawaz Abdulaziz Al Hokair – these were the only companies to hold double-digit value shares. Fawaz Abdulaziz Al Hokair has popular and strong brands such as Zara, F&F, Bershka and Gap in its portfolio.

Consumers seek better value for money

2018 was a challenging year in terms of growth in overall apparel and footwear, and jeans was no exception. The cost of living rose, and many expatriates left the Kingdom, and the remaining consumers became cautious about how and where they spent their money.

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Jeans in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Jeans in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Jeans in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Economy jeans sees the best performance
Jeans remain a staple item for the youth population
Higher demand for women’s jeans than men’s jeans

COMPETITIVE LANDSCAPE

Al Bandar Trading continues to lead jeans
Fawaz Abdulaziz Al Hokair closely follows
Consumers seek better value for money

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

2018 is a challenging year for apparel and footwear
The retail salesforce is changing
Consumers shift towards value-oriented brands and promotions
Internet retailing witnesses rapid growth
Signs of slow recovery within apparel and footwear

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources