The outlook for sales of jeans is relatively bright with these items likely to remain a staple of the wardrobes of many consumers. Sales should also continue to benefit from an increase in tourism with the government aiming to attract 100 million visitors to the Kingdom by 2030.
One factor that is likely to have a growing influence on consumer demand for jeans is the rise in environmental-awareness. Many brands are looking to target eco-conscious consumers with sustainable variants, using recycled materials, or organic and ethically sourced cotton, for example.
The retail landscape is rapidly challenging in Saudi Arabia with the pandemic having accelerated the shift to digital payments, e-commerce and online services. One significant factor has been the entry and rapid expansion of Buy Now Pay Later services such as Tamara, valU and Tabby.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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