The rising cost of living and decreasing disposable incomes amongst expatriates led to greater price-sensitivity. As consumers’ purchasing power was negatively affected by the unstable economic conditions, they now prefer to buy competitively-priced jeans from well-established chained retailers selling apparel under one roof, which often provide good-quality fashionable jeans offering value for money.
Popular amongst both expatriates and Saudis, jeans are a staple in the wardrobes of young and middle-aged consumers. Whilst the elderly population prefers to wear traditional clothing, the growing young population prefers more relaxed and fashionable jeanswear.
Women are always on the lookout for the latest trends and fashionable clothing. It is no different when it comes to jeans.
The success of Al Bandar Trading can be attributed to several factors. First, the brand is able to provide a wide range of products from which to choose.
In 2018, Al Bandar Trading was closely followed by Fawaz Abdulaziz Al Hokair – these were the only companies to hold double-digit value shares. Fawaz Abdulaziz Al Hokair has popular and strong brands such as Zara, F&F, Bershka and Gap in its portfolio.
2018 was a challenging year in terms of growth in overall apparel and footwear, and jeans was no exception. The cost of living rose, and many expatriates left the Kingdom, and the remaining consumers became cautious about how and where they spent their money.
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This industry report originates from Passport, our Apparel and Footwear market research database.