Jeans is expected to see strong CAGR over the forecast period, supported by the ubiquitous popularity of jeans alongside the post-pandemic landscape, with the return of out-of-home lifestyles and the resumption of travel.
Whilst local brands are expected to remain popular due to their affordable prices, the rise of global fast fashion brands is expected to limit their growth. Fast fashion brands also offer affordable prices and come with a certain brand status, thus are appealing to many consumers above the lower-income segment.
Jeans will also benefit from the cross-category trend regarding the growth of e-commerce. Online shopping trends – and livestreaming – will continue to grow over the forecast period.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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