Portuguese consumers are expected to remain loyal to jeans as they can be worn on multiple occasions by men, women and children. Indeed, jeans will continue to be appreciated for their versatility, as they can be worn for different informal and more formal occasions.
Despite the versatility of jeans, the category is expected to witness slowing growth over the forecast period due to a combination of factors. Jeans is a mature category since most Portuguese consumers already possess one or several pairs of jeans and there is limited need for new pairs.
Sustainability is increasingly important to Portuguese consumers when they are purchasing a range of goods. There is rising awareness of the environmental impact of jeans’ production, particularly regarding water consumption and the frequent use of pesticides in cotton fields.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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