Jeans remains an apparel category in which there is high ownership amongst consumers globally. Although the pandemic limited purchases of these products due to the desire for comfort, it is not a category which will fade away.
The pandemic triggered a war amongst brands to develop their own websites/online portals and to form agreements with large e-commerce players such as Flipkart, Myntra and Amazon. Although this was the need of the hour, and e-commerce is projected to continue to grow in the years to come, the importance of having an offline presence cannot be underestimated.
The overall jeans category has been recovering since the pandemic, as mobility has returned and people have returned to offices, are going on holiday, have returned to college, and other activities outside the home. Despite this recovery, athleisure clothing will remain a key challenge to jeans companies and retailers over the forecast period, as shifting consumer lifestyles, more relaxed dress codes and popular fashion trends will continue to drive sales of comfortable clothing across categories.
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Understand the latest market trends and future growth opportunities for the Jeans industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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