Over the forecast period, jeans is expected to witness robust growth in value terms. With the economy expected to improve, Nigerian consumers are expected to increase their spending on jeans, which has become an important must-have fashion item for urban and young consumers.
Consumer demand for jeans will be boosted by fast growth in Nigeria’s young, urban population. The majority of the population is already under the age of 35 in Nigeria and so the consumer base is still young.
Women’s jeans is a larger sales category than men’s jeans in 2022 and is also expected to grow faster over the forecast period. Urban, young women tend to me more amenable to fashion trends and choose to follow the latest fashion trends seen in social media, magazines and movies.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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