To address consumers’ concerns about “greenwashing” and achieve their sustainability goals, established global brands, including Levi’s, are implementing long-term strategies that emphasise transparency and consistency. With the pandemic prompting consumers to prioritise not only their own health, but also the health and wellbeing of the planet, consumers are likely to be more receptive to these sustainable products than fast fashion.
To cater to the demand for convenience amongst consumers, jeans will continue to benefit from the expansion of distribution channels, providing options for purchasing via e-commerce, in-store, or click-and-collect through an omnichannel approach. Brands can also connect with consumers through their social media platforms and websites, providing regular updates on campaigns and promotions.
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Understand the latest market trends and future growth opportunities for the Jeans industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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