Casual, comfortable yet fashionable styles attracted consumers during the pandemic. Comfortable jeans with a style and fit that is more open and relaxed are therefore increasingly preferred.
With a future focus, many brands are coming up with sustainable variants of jeans, using recycled materials, or organic and ethically-sourced cotton and other materials, including brands such as Splash and Levi’s. Levi’s continues to emphasise being a holistic, sustainable denim brand globally across its supply chain, with science-based targets such as reducing greenhouse gas emissions in its owned and operated facilities, and meeting its renewable electricity targets.
Connecting with consumers through digitalisation, social media platforms, online and offline through a holistic omnichannel approach remains important. For example, Levi’s continues to have a tailor shop in its Dubai Mall store, where consumers can personalise and adjust their jeans.
Well-established international brands such as Levi’s are putting long-term strategies in place, emphasising consistency and transparency to achieve sustainability goals. This also addresses consumers’ and stakeholders’ concerns regarding “greenwashing” by global brands.
Jeans will benefit from the development of e-commerce, as consumers choose to buy online, in-store or via click and collect through an omnichannel approach according to their demands. A brand presence through social media apps and websites also gives access to consumers, providing them with regular campaign information.
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Understand the latest market trends and future growth opportunities for the Jeans industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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