Jeans witnessed a strong return to retail volume and current value sales growth in 2021. Coronavirus (COVID-19) had a comparatively lower impact on the demand for jeans as consumers looked for casual, comfortable and durable wear clothing for long periods in and around the home.
Brands that were declared bankrupt relaunched in Canada in late 2020 and 2021. These relaunches reflected the opportunities in the category via e-commerce, the fluidity of the pandemic-affected marketplace, which favours omnichannel approaches, and the strength of familiar brand names.
Denim brand owners and retailers have developed creative partnerships in response to the challenging and fluid retail environment in Canada. The Forever 21 store-in-stores in Hudson Bay provide an example of such partnerships.
The growth in retail volume and value (constant 2021 prices) sales of jeans is expected to slow sharply in the forecast period. Growth rates are projected to climb down from the strong recovery in 2021, as the category returns more in line with pre-COVID-19 performances.
The gravitation of brand owners and consumers towards e-commerce accelerated in 2020. The channel continued to see development and growth in 2021 through regional lockdowns and consumers’ acceptance of e-commerce as a convenient, safer and viable shopping choice.
Owners of Jeans brands are focused on sustainability, as shown by Levi’s Wellthread collection. Canadian brands are also evolving and innovation is being carried out through sustainability efforts, as consumers pay increased attention to earth-friendly products and processes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Jeans industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This report originates from Passport, our Jeans research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page