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Jeans in
Canada

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Executive Summary

Mar 2019
PROSPECTS
Jeans proves resilient and posts retail current value growth

Jeans recorded a healthy retail current value increase in 2018, despite the challenge posed by the shifting consumer preference towards casual and athletic styles such as yoga trousers and joggers. Jeans are a core wardrobe staple for many consumers and a key product for brands and retailers in Canada.

Standard jeans records the fastest growth

Standard jeans saw the fastest current value increase in 2018. The category’s strong results were driven by robust sales from value players Old Navy, Zara and American Eagle Outfitters.

Super premium jeans is expected to lead growth over the forecast period

Super premium jeans is projected to see the highest current value growth over the forecast period, driven by the continued surge in sales of luxury goods in Canada. Supported primarily by tourism and an increase in affluent immigrants, the luxury segment has grown strongly since US luxury retailer Nordstrom opened its first Canadian store in 2014.

COMPETITIVE LANDSCAPE
GAP Canada maintains its lead in a fragmented and diverse category

Jeans remains a highly competitive category in Canada, with a broad range of small and large domestic and international manufacturers retailing products through diverse retail channels at different price points. Leading players include jeans specialists such as Levi Strauss & Co and VF Corp, apparel brands such as Gap, American Eagle Outfitters and H&M, and private label lines from retailers including Wal-Mart Canada.

Loblaw Cos and Levi Strauss & Co follow in second and third

Loblaw Cos was second in jeans in value terms in 2018, with its Joe Fresh label. Joe Fresh maintains its competitive position through budget-friendly but fashionable jeans, and distribution through the company’s Canada-wide network of grocery and pharmacy stores, as well as stand-alone outlets.

The bankruptcy of Sears impacts economy and standard jeans in 2017

The bankruptcy and departure of Sears Canada from the retail market in 2017 disrupted economy jeans and standard jeans in 2017. The struggling department store chain filed for bankruptcy in June 2017, closing its final store in January 2018.

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Jeans in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Jeans in Canada?
  • What are the major brands in Canada?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Jeans in Canada - Category analysis

HEADLINES

PROSPECTS

Jeans proves resilient and posts retail current value growth
Standard jeans records the fastest growth
Super premium jeans is expected to lead growth over the forecast period

COMPETITIVE LANDSCAPE

GAP Canada maintains its lead in a fragmented and diverse category
Loblaw Cos and Levi Strauss & Co follow in second and third
The bankruptcy of Sears impacts economy and standard jeans in 2017

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Canada continues its growth trend
Premiumisation continues to squeeze the brands and retailers in the middle
The competition intensifies in a fragmented landscape
Internet retailing continues to gain value share in 2018
Apparel and footwear is expected to continue to grow in the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources