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Country Report

Jeans in

Jeans in Canada

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Super premium jeans experiences robust performance

Super premium jeans experienced strong value growth in 2017 and is expected to maintain good growth as luxury retailing expands in Canada. Although the volume growth of super-premium jeans was very modest in 2017, the robust performance was driven by the expansion of luxury brands as well as premium materials and innovative designs.

Manufacturers focus more on material innovation and sustainability

Facing challenges from activewear, jeans manufacturers put more focus on developing new fabrics that are more comfortable, stretchy and sustainable. Although 100% cotton is still considered the traditional and classic denim fabric, manufacturers also blend cotton with synthetic fibres such as rayon, lycra, elastane and spandex to improve comfort; or with nylon 6.

Jeans continues to be a fashion staple

Despite taking a dip several years ago, impacted by the predominant athleisure trend, jeans remains a staple in the fashion world and started showing more signs of recovery. The so-called “double denim” became popular again thanks to the influence of celebrities and trendsetters.

COMPETITIVE LANDSCAPE

Fast fashion challenges traditional giants in jeans

Fast fashion players’ brands, including Topshop, Zara, H&M and Forever 21, gained a stronger position in jeans, driving volume growth. Thanks to their agile business model, these fast fashion brand players can adapt to new trends and revamp fabric for jeans faster, compared to traditional players such as Levi Strauss & Co and Lee (VF Corp).

Private label stands out in low price band

Private label held a considerable value share in both economy and standard jeans in 2017. Compared to traditional jeans brands, private label was less affected by shifting trends.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Canada?
What are the major brands in Canada?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Canada - Category analysis

HEADLINES

PROSPECTS

Super premium jeans experiences robust performance

Manufacturers focus more on material innovation and sustainability

Jeans continues to be a fashion staple

COMPETITIVE LANDSCAPE

Fast fashion challenges traditional giants in jeans

Private label stands out in low price band

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Steady growth in a positive macro environment

Athleisure trend shows no signs of slowing down in 2017

Retail landscape becomes more competitive

Online apparel and footwear sales maintain robust growth

Healthy growth is expected over the forecast period

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Jeans in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Super premium jeans experiences robust performance

Manufacturers focus more on material innovation and sustainability

Jeans continues to be a fashion staple

COMPETITIVE LANDSCAPE

Fast fashion challenges traditional giants in jeans

Private label stands out in low price band

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Overview

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Table of Contents

Jeans in Canada - Category analysis

HEADLINES

PROSPECTS

Super premium jeans experiences robust performance

Manufacturers focus more on material innovation and sustainability

Jeans continues to be a fashion staple

COMPETITIVE LANDSCAPE

Fast fashion challenges traditional giants in jeans

Private label stands out in low price band

CATEGORY DATA

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Steady growth in a positive macro environment

Athleisure trend shows no signs of slowing down in 2017

Retail landscape becomes more competitive

Online apparel and footwear sales maintain robust growth

Healthy growth is expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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