The growth in retail volume and value (constant 2022 prices) sales of jeans is expected to slow sharply in the forecast period. Growth rates are projected to climb down from 2022 as the category returns more in line with pre-COVID-19 performances.
Sustainability is a constant theme in jeans because of the heavy consumption of water in manufacturing. As such, jeans brands are focusing on sustainability, as shown by fast-fashion private label Joe Fresh that uses product labelling to visibly and clearly identify jeans made using recycled water and partially made with polyester produced from recycled plastic bottles.
Despite the adoption of e-commerce by brand owners, retailers and consumers, the in-store experience remains critical for players’ omnichannel strategies. For example, Levi’s opened a store-in-store concept located in Hudson’s Bay department store in Vancouver BC.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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