The global surge in inflation will affect the jeans category moving forward. People are likely to be more prudent in their purchases, and in a category that does not follow trends as closely as others, consumers will purchase fewer products and try to wear what they have for longer.
Jeans were once considered an item to purchase after trying them on, but as e-commerce has developed, as the returns service has become easier, and as more people experienced online shopping during COVID-19, people are becoming less reluctant to buy jeans online. With many websites providing size recommendation services when inputting body measurements, and reviews from other people with about the same body size, it has become easier to purchase jeans online comfortably.
Korean consumers are becoming more concerned about sustainability issues, and understand how their purchases bring consequences. Denim requires a great deal of water and carbon dioxide to make, and produces different harmful substances during production.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Jeans industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!