Jeans is expected to witness a decline in retail value growth in 2023 due to economic issues although a recovery is expected from 2024 onwards. Premium and super premium jeans are expected to take the brunt of the decline in 2023 as consumers move towards cheaper brands.
The trend towards buying used apparel is also impacting jeans and with more used clothing platforms such as Sassylab.dk and Trendsales.
E-commerce is expected to remain the fastest growing sales channel for jeans over the forecast period. With growing pressure from pureplay online retailers such as Zalando and newly arrived Shein, there is greater pressure on local retailers to develop and improve their e-commerce presence while also finding new ways to take advantage of their omnichannel presence and target consumers across multiple channels.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.See All of Our Definitions
This report originates from Passport, our Jeans research and analysis database.
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